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»david shapiro

Programmatic Marketing Meets The Gartner Hype Cycle

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Shapiro, vice president of corporate development at DataXu. In the four years real-time bidding has been commercially available, it has emerged as one of the industry’s fastest-growing technologies.... Continue reading »
by AdExchanger // August 1st, 2013 //
»

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