“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO at Opera Mediaworks. For the better part of the last 50 years, brands’ ad spending focused on the living room, which included TV, radio, newspapers and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO of Opera Mediaworks. Marketers have always felt confident in search advertising’s return on investment. There isn’t any better indicator of purchase intent than someone typing […]
Moving beyond smartphones and tablets, Opera Mediaworks introduced AdMarvel, an ad network for internet-connected TVs that brings together an ad exchange, ad serving and ad management functionalities. “A connected TV looks a lot like a tablet computer,” explained Opera Mediaworks CEO Mahi de Silva. “Given our experience in the tablet and smartphone space, as well […]
