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»Kolin Kleveno

Programmatic Convergence

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is... Continue reading »
by Zach Rodgers // March 5th, 2021 //
»
How 360i Became A Full-Service Media Agency

Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,” said Chairman Bryan Wiener. Rather, it buys all media – roughly $1.5 billion worth – in-house. And programmatic, he said, should be integrated into 360i’s “overall offering.” 360i originally focused on search... Continue reading »
by Alison Weissbrot // December 8th, 2016 //
»
In The ‘Sacred’ News Feed, Programmatic Buyers Must Follow Different Rules

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kolin Kleveno, director of performance display at 360i. With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher... Continue reading »
by AdExchanger // August 9th, 2013 //
»
 

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