This article is sponsored by Publica. Traditional analog TV relied upon broadcast signals such as amplitude, phase and frequency to scale in the early days of television. It was this infrastructure, coupled with programming schedules, that enabled marketers to invest in TV media for the first time in 1941. Now, 80 years later, the TV […]
This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the way entire segments of the population navigate and consume TV. Seventy-nine percent of people now report using streaming services to watch TV, according to a recent MRI Simmons Cord Evolution Study. Another study by eMarketer […]
This article is sponsored by Verizon Media. The future of television is here, and it’s evolving by the day. That’s the narrative you’ve likely heard if you’re following the emerging market for over-the-top video (OTT) and connected television (CTV). Both have seen meteoric growth in 2020, with CTV advertising spend in the United States up […]
This article is sponsored by Xandr. In today’s resource-constrained world, marketers and agencies are paying more attention to how far their digital investment goes. While each buy-side customer will have a slightly different mix of goals for their digital campaigns, three overarching areas of focus are emerging: Supply path advantage: First, marketers and agencies need […]
This article is sponsored by Criteo. As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality. Understanding changes in consumer behavior, improving the consumer experience and fostering industrywide collaboration have each emerged as key initiatives in service of […]
This article is sponsored by Kidoodle.TV The majority of the world’s children are still not back in classrooms. They stream videos and connect with teachers on platforms designed for adults. With kids accessing an increasing amount of content on desktop, mobile, CTV and gaming consoles, it is essential that the ad industry collaborate with regulators […]
This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on […]
This article is sponsored by Criteo Retail Media. Ecommerce was on the rise long before COVID-19 upended the traditional brick-and-mortar retail experience. Even as shopping restrictions loosen in some parts of the country, many retailers and brands have watched online shopping behaviors continue to accelerate. According to an August report from McKinsey, most consumers […]
This article is sponsored by Verizon Media. Right now, the digital publishing industry is under intense pressure. A rapidly evolving digital ad market, combined with the unique challenges created by a global pandemic, have changed the way many digital publishers are thinking about their businesses. While media consumption continues to increase, it’s no longer enough […]
This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a successful ad and a failure can be difficult to pin down. Sometimes the timing was wrong, or the target demographic was off – and other times the message simply didn’t resonate. Whatever the reason, advertising […]
