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»chartboost

Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech.
Chartboost And Zynga 10 Months In: ‘All Roads Lead To First-Party Data’

Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. But don’t call Zynga – which itself was acquired by Take-Two Interactive in January for $11 billion – a “content fortress,”… Continue reading »
by Allison Schiff // March 9th, 2022 //
»
Zynga launched FarmVille 3 on Nov. 4, 2021.
Zynga On First-Party Data, Weathering ATT – And Its Plans To Buy More Mobile Ad Tech

Despite Apple’s ATT curveball, Zynga is having its best revenue and audience growth year since the company was founded in 2007. The social game developer, whose titles include Words With Friends and the FarmVille franchise, grew its advertising business 99% year-over-year in the third quarter to $134 million. Total quarterly revenue was $705 million, a… Continue reading »
by Allison Schiff // November 8th, 2021 //
»
Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million.
Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company… Continue reading »
by Allison Schiff // May 5th, 2021 //
»
iOS 14.5 Will Bring Challenges For Advertisers, But Also New Opportunities For Those Who Get It Right

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle.  With the iOS 14.5 update rapidly approaching later this month, many advertisers are preparing for the worst. Who can blame them? At this point, they’ve heard the warnings about unmeasurable ad inventory and slow publisher adoption of the… Continue reading »
by AdExchanger Content Studio // March 11th, 2021 //
»
IDFA Is Going Away, So What Should Mobile App Publishers Do To Prepare?

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. Last June, Apple announced the beginning of the end for the Identifier for Advertisers (IDFA) at the app level. Starting with the upcoming iOS 14.5 update, app publishers, DSPs and mobile measurement partners will no longer have default… Continue reading »
by AdExchanger Content Studio // February 23rd, 2021 //
»
Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored videos can’t be a data-driven user acquisition (UA) channel for performance-minded marketers. User acquisition is about knowing where your audience is, wherever that may be, and being willing to experiment, said Danika Wilkinson, community manager… Continue reading »
by Allison Schiff // May 24th, 2018 //
»
Chartboost Is Looking To Level The Playing Field For Game Devs, Hook Up With Fyber, Heyzap

Developing game apps is a hard knock life – because once the development is done, the monetization work begins. “Game developers have specific needs,” said Chung-Man Tam, chief product officer at mobile game discovery platform Chartboost, which launched a collection of tools on Thursday aimed at helping devs take better advantage of their first-party data. Two… Continue reading »
by Allison Schiff // May 21st, 2015 //
»
Chartboost Targeting Mobile Gaming Apps And The Ad Network Model Says CEO Alegre

Maria Alegre is CEO and co-Founder of Chartboost, a direct-deals marketplace for mobile game publishers. Click below or scroll for more: The Background The Problem Chartboost Solves Use Cases for Chartboost Industry Trends iOS or Android – Which Is Best? AdExchanger: Can you share a brief background on Chartboost? MA: Sure, our team comes from… Continue reading »
by AdExchanger // February 23rd, 2012 //
»
 

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