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»Tango

Messaging Apps Have A Goal In Sight, But Out Of Reach

Just as device manufacturers want to be Apple, ecommerce shops want to be Amazon and social networks look up to Facebook, China-based WeChat is the chat application others seek to emulate. Yes, WeChat, a free app with 600 million monthly active users (100 million fewer than Facebook Messenger), enables chatting, but it’s also a platform... Continue reading »
by James Hercher // September 15th, 2015 //
»
Chartboost Is Looking To Level The Playing Field For Game Devs, Hook Up With Fyber, Heyzap

Developing game apps is a hard knock life – because once the development is done, the monetization work begins. “Game developers have specific needs,” said Chung-Man Tam, chief product officer at mobile game discovery platform Chartboost, which launched a collection of tools on Thursday aimed at helping devs take better advantage of their first-party data. Two... Continue reading »
by Allison Schiff // May 21st, 2015 //
»
Agencies Say MoPub Native Ads Will Be Big…When Twitter's Data Arrives

By Judith Aquino and Zach Rodgers Twitter unveiled a native ad offering for app publishers on Thursday, courtesy of its MoPub mobile exchange subsidiary. Read the blog post. While not new, the idea of "programmatic" native ads in mobile  raises some interesting possibilities, agency execs told AdExchanger. Most of those possibilities hinge on Twitter's willingness... Continue reading »
by AdExchanger // December 12th, 2013 //
»

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