AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoTaking Connected TV Data from Academic to Action
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. We love the constant barrage of headline-grabbing figures about cord cutters and connected TV, but most of the information we are devouring is really just academic. Sure, […]
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FTC Looks To Change; MDC Explores A Sale
Cold Shower For Market Power Big tech, are your ears burning? On Friday, the Federal Trade Commission held the second in an ongoing series of hearings digging into competition and consumer protection issues. The FTC is trying to update its enforcement and policy agenda in the face of fast-paced technological change. “Technology is no longer […]
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OPINION: The Sell SiderGDPR And Consent: Calm Before The Storm?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A few days ago, I read an interesting exchange on Twitter. A well-respected newspaper editor-in-chief advocated for digital news being free, like the newspaper he had, […]
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End Nigh For Facebook's Third-Party Data Integrations; Google Answers Senators On Gmail Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give And Take Marketers and agencies will lose access to third-party data integrations on Facebook on Oct. 1. As Digiday reports, ad buyers were never sure how much they were paying for that data when Facebook was making deals with providers, since those costs […]
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OPINION: On TV & VideoPublishers Can No Longer Take A Wait-And-See Approach To Connected TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Nola Solomon, vice president, global programmatic and strategic partnerships, at Dailymotion. When connected TV (CTV) first came to the fore, brands typically drew from their discretionary test-and-learn budgets or they’d steal from established buckets, […]
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Amazon Overtakes Oath And Microsoft; Facebook Job Ads Allow Gender Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Amazon Marketers are projected to spend $4.6 billion on Amazon’s ad platform this year, about 4.2% of the online advertising market, propelling Amazon past Oath and Microsoft at 3.3% and 4.1%, respectively, according to eMarketer’s 2018 industry forecast. That being said, Amazon, […]
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OPINION: The Sell Sider3 Reasons Publishing And Ad Data Loses Value
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Manoochehri, chief technology officer at Switchboard Software. Why do data projects continue to fail at an alarming rate? Gartner estimates that through 2017, 60% of data projects never get past preliminary stages. There are common reasons […]
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Google Ad Platforms Suffer Reporting Outage; Auto Industry Collides With Silicon Valley
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Google Coughs Google AdX’s publisher reporting has been having issues since the end of August. Three weeks later, those issues still have not been completely fixed. While system outages happen to everyone in tech, the length of this outage spurred grousing among publishers […]
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The Third Coming Of Open RTB; Unilad Faces Insolvency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm For eight years the IAB Tech Lab’s OpenRTB Working Group has made incremental changes to the OpenRTB spec. But OpenRTB 3.0, slated to release for public comment next week, will be an entirely new protocol, according to Jim Butler, Oath’s […]
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OPINION: On TV & VideoThe Underlying Challenges Of One-To-One TV Targeting
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if the cosmetics advertisement is […]
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Location-Based Headwinds; Podcasting Has Grown Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right Place, Wrong Time Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on more […]
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A Big Podcast Media Acquisition For IHeartMedia; Amazon Pitches TV Nets On Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Stuff IHeartMedia has acquired podcast network Stuff Media, home to popular shows like “HowStuffWorks” and “Atlanta Monster,” for a reported $55 million. It’s one of the largest deals in podcast history. With one of the biggest audiences in podcasting, Stuff Media puts iHeartMedia, […]
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Kohl's Surges After E-Com Strategy Shift; Pro-Privacy Browser Brave Sues Google Over GDPR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ‘Em Shares of the 56-year-old retailer Kohl’s have almost doubled in the past year as it bridges a new generation of shoppers with help from ecommerce natives. Kohl’s was seen as accepting a Trojan horse when it announced a deal […]
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OPINION: The Sell SiderThe Voice Revolution: A Publisher’s Guide to Testing the Waters
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. In the publishing world, there’s a fine line between jumping the gun on an emerging distribution platform and being […]
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Amazon Ramps Up Search Ads; Imran Kahn's Mixed Legacy At Snap
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalating […]
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Brian Lesser's Challenge At AT&T; Jun Group Acquired
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Will Telco There’s plenty of pressure on Brian Lesser to build advertising into a pillar of AT&T’s business and marry the wireless company’s customer data to the new WarnerMedia content assets. “But probably more than anything, I feel this sense of responsibility to […]
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OPINION: On TV & VideoRemoving Risk From Content Investment: A Network’s Survival Guide
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. From Comcast and NBC to AT&T and Time Warner, the unification of premium content with rich consumer data is driving our current phase of media consolidation. These companies are […]
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Criteo Loses Facebook Preferred Status; A Peek At Google's Podcast Plans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Retarget On Your Back Criteo shares fell on Friday after it was revealed the retargeting company had been removed from the Facebook marketing partner program, Bloomberg reported. The situation is not dire, since Criteo’s share of revenue from Facebook has dropped from 9% […]
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OPINION: The Sell SiderBid Caching: Just Another Auction Game With Unknown Rules
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. Like the US political news cycle today, the mar tech news cycle moves pretty quickly, so I recognize we are near or at the end of […]
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Nielsen Acquires Game Measurement Firm; Branch Acquires Tune
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grandpa’s Got Game Nielsen has acquired gaming intelligence firm SuperData Research to better track user engagement with video games and esports, VentureBeat reports. SuperData tracks the behavior of 160 million gamers and extrapolates that out to the US population. As gaming and esports become […]
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OPINION: On TV & VideoData-Driven TV Is More Than Addressable And Connected
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confronted […]
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Senator Mark Warner On Digital Advertising; Instagram Explores Shopping App
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DC You Soon Senator Mark Warner (D-Va.) spoke to Adweek about his views on online data collection and data-driven advertising. He sees European-style regulation as unworkable in the US market. “There are parts of GDPR that I don’t think would be right for our […]
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Amazon's Ad Biz Draws Wider Interest; Study Finds Telcos Throttling Some Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Commerce Amazon’s ad business is catching the attention of market analysts, The New York Times reports. The company is on pace to capture upward of $9 billion in ad revenue by year end, with help from brands like Geico, Verizon and ABC that […]
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Mark Read Assumes CEO Mantle At WPP; Amazon Tests Attribution Pixel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read Up It’s official. After a five-month quest to fill Martin Sorrell’s shoes, WPP Group has named Mark Read as permanent CEO. “He has an intimate understanding of the business, he enjoys very strong internal support, and he has earned the respect and endorsement […]
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New Call for FTC To Investigate Google's Ad Dominance; Chain Offers Free Coffee For Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. David And Google-iath US Sen. Orrin Hatch (R-Utah) sent a letter to the chairman of the Federal Trade Commission Thursday calling for an investigation into whether Google’s dominance in search and digital advertising is suppressing competition in the market, The Hill reports. Hatch’s concerns […]
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Amazon Tries Ad Supported Video; Big Pubs Seek New Revenue Streams
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of MuleSoft And Metallica “Nearly universal euphoria.” Those are the words Salesforce co-CEO Keith Block used on the company’s Q2 earnings call Wednesday to describe how Salesforce’s customers feel about its $6.5 billion acquisition of MuleSoft. “We listen to our customers,” Block told investors. […]
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Trump Alleges Big Tech Bias; In-Housing Isn't All It's Cracked Up To Be
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching For A Problem The Trump administration is “taking a look at” Google’s alleged practice of diminishing conservative news in search results after the president went on a Twitter tirade after seeing anecdotal reports from conservative media, according to The Washington Post. It would […]
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OPINION: The Sell SiderIdentity Should Be A Commodity
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. Identity is the foundation of addressable marketing, and yet it’s being treated as a precious resource. This is because digital identity […]
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In-Housing, By The Numbers; Tech Firms Lobby For Privacy Standard
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-Housing By The Numbers In-house agencies are on the rise. A survey of 325 marketers by Forrester and the In-house Agency Forum, a trade group, found that 64% have in-house agencies, up from 42% a decade ago. During the recession of 2008, the top […]
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OPINION: On TV & VideoHere’s What's Needed To Scale Behavioral Targeting In OTT
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s […]