Kimberly Maul
Articles By Kimberly
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Moe’s Southwest Grill Adds Programmatic To National Media Strategy
Restaurant chain Moe’s Southwest Grill recently hired marketing agency Engauge as its media agency of record, handling a new national television campaign and the company’s foray into programmatic buying. “Moe’s is about 12 years old and we’ve just now gotten to the point where we’re collecting marketing dollars at the national level, rather than just […]
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DSPs Stole Ad Networks' Thunder In Q4, At Least On Retail Sites
Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap, […]
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Ad Quality Report: Direct Sales Has A Big Edge On Viewability
Despite the benefits of RTB, ads purchased through direct sales still have the highest quality when it comes to viewability and potential risks, according to data from Integral Ad Science. In its 2012 Semiannual Review for Q3 and Q4 2012, Integral, previously known as AdSafe, showcased data related to its new TRAQ Score, a quality […]
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Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective
Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing messages for multi-channel digital marketing […]
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How One Investment Bank Visualizes The Enterprise Marketing Stack
Technology vendors, through mergers and acquisitions, are moving more into the marketing field, as the CMO’s role continues to evolve to include more technology functions. Highlighting the actions of companies such as Adobe, IBM, Oracle, and Salesforce, The Jordan, Edmiston Group, Inc. (JEGI) has proposed a framework it calls the “Enterprise Marketing Management (EMM) Stack,” […]
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Capcom Targets Mobile Users Via Social In New Ad Campaign
In its latest advertising campaign, for the new game Devil May Cry, Capcom used targeted social media ads to engage with its audience through mobile devices in the U.K. The campaign included organic tweets and posts on Twitter and Facebook, with the gaming company promoting several specific posts on both networks, targeted to current followers […]
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Mobile Games Continue Dominance And Advertisers Take Advantage
Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all leveraged that popularity for their advertising strategies. Overall, 74% of mobile game impressions came from smartphones in the third quarter 2012, and when it came to the operating system, Android […]
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Nearly Two-Thirds of Facebook Users Have Taken a Break
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site or spend less timing using it, according to new data from the Pew Research Center’s Internet and American Life Project. In its December 2012 survey, Pew found that 67% of […]
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Facebook Strategic PMD Glow Raises $1.3M, Expands to L.A.
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009, the company supports direct response advertisers on their Facebook campaigns, and mostly works with clients in Europe, though 25% are based in North America. “Up until December 2012, we were […]
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Health And Drug Ads Are Most Blocked, Says Video RTB Firm LiveRail
Real-time online video ad platform LiveRail found that health, drug, and medicine advertisements were some of the most blocked on its RTB video ad network in Q4 2012. Through its Check Point technology, LiveRail lets publisher clients put up restrictions and blocks when it comes to what ads can win at an RTB auction. LiveRail […]