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»Bain Capital Ventures

TapCommerce Raises $10.5M In Series A Financing

Mobile retargeting platform TapCommerce has raised $10.5 million in a Series A round led by Bain Capital Ventures with participation from RRE and Nielsen Ventures and existing investors. While Web-based retargeting historically focused on recent visitors who abandoned an onsite purchase, certain aspects of mobile behavior completely disrupt traditional retargeting practices. For instance, TapCommerce CEO... Continue reading »
by Kelly Liyakasa // November 22nd, 2013 //
»
Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective

Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing messages for multi-channel digital marketing... Continue reading »
by Kimberly Maul // February 13th, 2013 //
»
 

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