• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Bain Capital Ventures

TapCommerce Raises $10.5M In Series A Financing

Mobile retargeting platform TapCommerce has raised $10.5 million in a Series A round led by Bain Capital Ventures with participation from RRE and Nielsen Ventures and existing investors. While Web-based retargeting historically focused on recent visitors who abandoned an onsite purchase, certain aspects of mobile behavior completely disrupt traditional retargeting practices. For instance, TapCommerce CEO... Continue reading »
by Kelly Liyakasa // November 22nd, 2013 //
»
Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective

Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing messages for multi-channel digital marketing... Continue reading »
by Kimberly Maul // February 13th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Why Ads.Txt Has Failed - And What To Do About It
  • Netflix Talks Disney Competition And Why Ads Ain’t Gonna Happen
  • The Two Approaches To Identity, And What They Mean For Pubs
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved