Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
-
Facebook Boosts Mobile Tools At Mobile Developer Conference
Facebook unveiled features to help developers enhance their apps at its Mobile Developer Conference in New York City today. Among the changes are features designed to ease concerns about data sharing. Noting that users can be wary of giving third-party apps access to their profile data via Facebook login, the company now enables brands to […]
Tagged in: -
Facebook Exec Talks 'Home' Ad Strategy, Monetization Opportunities
At Ad Age’s Digital Summit, Rebecca Van Dyck, head of consumer marketing at Facebook, informed the audience that she hopes her company makes “a few more big mistakes because we learn faster from them.” Van Dyck was referring to Mark Zuckerberg’s decision last year to undo the social giant’s previous efforts to embrace HTML5 apps […]
Tagged in: -
Amazon Positions To Capture CPG Ad Budgets
The consumer packaged goods (CPG) market presents an opportunity for Amazon to better serve its customers, according to Lisa Utzschneider, VP of Global Advertising Sales at Amazon. Speaking at AdAge’s Digital Conference in New York City today, Utzschneider talked about her company’s approach to targeting ads and the growth of the CPG sector. In discussing […]
Tagged in: -
Why Advertisers Can’t Afford To Ignore PCs
Recent reports from research firms IDC and Gartner suggesting that PC shipments are on a downward spiral confirmed what marketing software vendors already know: we are living in a post-PC world in which consumers move between various channels. According to IDC, worldwide PC shipments totaled 76.3 million units in the first quarter of 2013, down […]
Tagged in: -
AKQA Talks Up Mobile Commerce And Other Trends At New York Event
After a relatively quiet period following its acquisition by WPP Group for $540 million last year, AKQA’s executives popped up in New York on Friday to deliver what the digital agency described as an “experiment” in reaching out to clients and the media. “We wanted to give back to our customers by sharing with them […]
Tagged in: -
Quote: Think Like A Media Company
“The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume. We get about 10,000 leads a month from our blog and 30% of those leads came from […]
Tagged in: -
Shift Goes After Adobe, Salesforce.com With Open Marketing Cloud
Nearly a year after launching a collaboration and productivity platform for marketers, Shift unveiled its Open Marketing Cloud, a suite of social promotions, media buying, community management, and analytics applications available through partnerships with 12 tech companies. The Open Marketing Cloud brings together apps from the following firms: Aggregate Knowledge (media intelligence platform), Convertro (conversion-tracking), Curalate (Pinterest […]
Tagged in: -
Hooking NYU Students On Mobile Advertising
Convincing students—not to mention adults with full-time jobs—to sign up for summer courses is never an easy task. As an experiment, New York University’s School of Continuing and Professional Studies is trying out a free mobile app designed to drive enrollment in an online summer mobile marketing course. Created through sponsorships with Sprint and DudaMobile, […]
Tagged in: -
Where Retail Brands Fall Flat On Tablets
Tablet usage is on the rise but retailers have yet to catch up, shows a new report by research company L2. As more people spend time on tablets—which L2 categorizes as a separate device from a PC or mobile device—retailers need to adopt a distinct strategy for engaging shoppers on their tablets. “Tablets have been […]
-
Facebook's Next Mobile Phase: Deeper Connections, More Data
Facebook’s first deep hardware integration is a custom version of the Android operating system, packaged on a new HTC smartphone called “HTC First.” “We didn’t want to build our own phone or an OS,” CEO Mark Zuckerberg said during the press conference at Facebook’s Menlo Park headquarters. “We want to provide the best experience for […]
Tagged in: