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»L2

Agency Hybrid L2 Grabs $16.5 Million From General Catalyst Partners

Digital think tank and research consultancy L2 is looking to corner the market on prestige brand and CPG strategy. A new investment round of $16.5 million from General Catalyst Partners (a HubSpot investor) received Wednesday also underscores the intersection of the management consultancy and digital agency. “The two primary buckets for this investment will be... Continue reading »
by Kelly Liyakasa // March 12th, 2014 //
»
Optimizing Amazon: Playing Ball As A Media Partner

Whether one defines Amazon as a technology company, a retailer or both, what marketers should really be paying attention to is the company’s growing position as a media company and how they can better play ball with the platform, insiders say. “Who can get a better CPM rate lower in the funnel than Google?” said... Continue reading »
by Kelly Liyakasa // January 24th, 2014 //
»
Specialty Retailers Rev Up Behavioral Marketing Tactics

Specialty retailers are getting especially good at weighing the value of consumer behavioral targeting, but still have room to grow when it comes to mobile and, surprisingly, email strategies. According to L2's newly released Digital IQ Index for Specialty Retail, more than half of specialty retailers are engaged in Facebook advertising, with “the majority of... Continue reading »
by Kelly Liyakasa // June 26th, 2013 //
»
Where Retail Brands Fall Flat On Tablets

Tablet usage is on the rise but retailers have yet to catch up, shows a new report by research company L2. As more people spend time on tablets—which L2 categorizes as a separate device from a PC or mobile device—retailers need to adopt a distinct strategy for engaging shoppers on their tablets. “Tablets have been... Continue reading »
by Judith Aquino // April 5th, 2013 //
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