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»Huggies

Fetch Brings On Facebook CPG Vet To Build Deeper Relationships With Big Brands Like Kimberly-Clark

Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David Sommer as its first-ever chief customer officer. Sommer comes to Fetch after nearly 11 years at Facebook as head of industry, CPG, retail partnerships and shopper marketing. Before Facebook, Sommer was a managing partner of… Continue reading »

by Allison Schiff // January 19th, 2022 //
»
Amazon Positions To Capture CPG Ad Budgets

The consumer packaged goods (CPG) market presents an opportunity for Amazon to better serve its customers, according to Lisa Utzschneider, VP of Global Advertising Sales at Amazon. Speaking at AdAge’s Digital Conference in New York City today, Utzschneider talked about her company’s approach to targeting ads and the growth of the CPG sector. In discussing… Continue reading »

by Judith Aquino // April 16th, 2013 //
»
 

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