tablet

Tablet usage is on the rise but retailers have yet to catch up, shows a new report by research company L2. As more people spend time on tablets—which L2 categorizes as a separate device from a PC or mobile device—retailers need to adopt a distinct strategy for engaging shoppers on their tablets. “Tablets have been […]

With audience buying a critical part of digital advertising –  or traditional advertising channels, for that matter – where does the tablet fit in? Some think of it as “lean back” experience similar to TV.   If so, should brand marketers get excited and start targeting devices with tablet screen resolutions? On the other hand, perhaps the […]