Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
-
Factual Eyes New Opportunities In Location Data
As mobile usage grows, so do demands for location-based ads. Helping advertisers optimize their location data has become a highly lucrative space, finds Gil Elbaz, founder of Applied Semantics (which turned into Google’s AdSense) and the startup Factual. AdExchanger talked to Elbaz about the growth of location-based ads and Factual’s latest products, Geopulse Audience and […]
Tagged in: -
EveryScreen Media Q&A: Discovering Mobile Audiences With Data Science
As companies grapple with the constant flow of incoming data, the demand for a data scientist — someone who can spot trends and pull insights from the data—continues to grow. Lauren Moores is the chief science officer at EveryScreen Media, a two-year-old startup that offers a real-time bidding platform and mobile audience targeting. AdExchanger caught […]
Tagged in: -
Mobile Shopping Takes Hold In China
Shopping on mobile devices, i.e., “m-tailing” is surging across China, according to a report from digital agency Draftfcb Greater China. Two-thirds (67%) of respondents indicated that looking at products on a mobile phone is just as satisfying as being in a store and 71% believed that shopping on a mobile phone provides better deals than […]
Tagged in: -
Cookie Clearinghouse Director: 'Surveillance Sales' Will Have To Go
Two weeks after unveiling the “Cookie Clearinghouse,” a joint project between Mozilla and the Stanford Center for Internet and Society that would determine which websites are allowed to set cookies, Mozilla execs and CIS director of privacy Aleecia McDonald shed more light on the project today at a public discussion. “This initiative is about creating […]
-
Facebook Mobile App Install Ads Capture Revenue, Drive Installs
With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge mobile user base, Facebook’s Mobile App Install ads have emerged as a star ad product for the company. Approximately […]
-
FTC Updates COPPA With New Restrictions On Location Data, Photos
The Federal Trade Commission has officially updated Children’s Online Privacy Protection Act (COPPA) with new restrictions that go into effect today. The changes include a ban on collecting location data from site owners and app developers with properties aimed at children. Since 2000, COPPA has required website operators whose sites are directed at users younger […]
-
From The Mouths Of Tech CEOs
As Salesforce.com and Oracle CEOs Marc Benioff and Larry Ellison demonstrated last week, what CEOs say in public can rarely be taken at face value. Following a bitter rivalry and lots of name-calling, Oracle and Saleforce.com announced a nine-year partnership to integrate Salesforce.com’s CRM software and Oracle’s cloud-hosted human resources and financial applications. There was […]
Tagged in: -
MediaShift Bets On Targeted Ads Served Over Airport Wi-Fi Networks
Earlier this year we noted that investment company JMG Exploration, the parent company of the ad network AdVantage Networks, had acquired travel ad network Travora Media and rebranded itself as MediaShift. AdExchanger caught up with Brendon Kensel, MediaShift’s president, to talk about the company’s first launch since the acquisition and its strategy for monetizing Wi-Fi […]
Tagged in: -
Facebook Adds Device Reporting, New Reach & Frequency Metrics
In its latest move to simplify its ad products, Facebook is upgrading its Ads Manager Reports with more data and reporting features. Among the changes: It will now provide reach and frequency metrics that can be segmented by age, gender and country. “By giving these kinds of demographic insights, marketers will be able to look […]
Tagged in: -
Mobile Game Developer Monetizes With RTB.com
Mobile real-time bidding may still be an emerging technology but the vendor landscape is already crowded. As platforms with similar features and functionalities continue to pile up, uncovering a reliable solution gets increasingly difficult. For PC and mobile game developer Aeria Games, simplicity and the ability to quickly scale campaigns were key differentiators. “If you’ve […]
Tagged in: