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»mobile shopping

Pinterest’s Intent Insights Can Help Change Minds

There are only around 2.5 million weddings in the United States every year – yet more than 30 million people are planning a wedding on Pinterest at any given time. “That means there’s a lot of planning being done long before a wedding ever happens,” said Jon Kaplan, who joined Pinterest in 2016 as global head… Continue reading »
by Allison Schiff // March 12th, 2019 //
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Instagram Wants More Commerce On Its Platform, Adds Three Shopping-Related Features

Instagram is shopping for its share of holiday dollars. On Thursday, Facebook’s much-cooler sibling added three new features designed to help people browse, discover and save items more easily. A lot must happen before someone buys, and while shopping can be a by-product of spending time on Instagram, people aren’t there to fill their cart… Continue reading »
by Allison Schiff // November 15th, 2018 //
»
Mobile Commerce: Grown-Up And Still Growing

The Thanksgiving holiday shopping weekend showed how mobile has grown from a retail investment-and-innovation channel to a true pillar of US commerce. On Cyber Monday, mobile commerce crossed a new threshold with $2 billion in sales, according to data from Adobe. Black Friday of 2016 was the first time US shoppers spent more than $1… Continue reading »
by James Hercher // November 28th, 2017 //
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Project September Wants To Bring Social Shopping Back Into Fashion

Social commerce sounds good on paper, but turning likes into purchases has proven difficult in practice. Project September, a social shopping app from the founders of Gilt, aims to change that. Named for the start of the fashion year, the Project September app, which launched in April, has “tens of thousands of users” so far,… Continue reading »
by Allison Schiff // June 21st, 2016 //
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Mobile Shopping Takes Hold In China

Shopping on mobile devices, i.e., “m-tailing” is surging across China, according to a report from digital agency Draftfcb Greater China.  Two-thirds (67%) of respondents indicated that looking at products on a mobile phone is just as satisfying as being in a store and 71% believed that shopping on a mobile phone provides better deals than… Continue reading »
by Judith Aquino // July 8th, 2013 //
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IBM Arming The Retailer For In-Store, Mobile Shopping

There’s a battle raging in the aisles of your local big box retailer around “showrooming,” where the consumer comes to see the product in-store but buys it online for cheaper. Though some disagree, this digital efficiency is forcing brick-and-mortar retailers to re-consider the value proposition they provide consumers in comparison to their ecommerce competition. Today,… Continue reading »
by AdExchanger // July 2nd, 2012 //
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