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»Poshmark

A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers

There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party… Continue reading »

by Allison Schiff // February 12th, 2018 //
»
Facebook Mobile App Install Ads Capture Revenue, Drive Installs

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge mobile user base, Facebook’s Mobile App Install ads have emerged as a star ad product for the company. Approximately… Continue reading »

by Judith Aquino // July 2nd, 2013 //
»
 

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