Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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New Adform CEO Troels Jensen Enters Ad Tech In The COVID-19 Era
Welcome to ad tech. Everything’s a disaster. But Troels Jensen, former CEO of the Danish fin tech company Itiviti AB, who was brought on as Adform’s chief in April, is sticking to the plan. “The long game hasn’t changed,” Jensen said. “But we do have time now to think about how we’re hitting the ground […]
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PODCAST: AdExchanger TalksSocial Distancing With Friends: Jeff Green
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jeff Green, The Trade Desk founder and CEO, is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior. But The Trade Desk isn’t hitting pause. Because many smaller ad platforms and startups that […]
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CPMs Take A Hit, But Programmatic Auctions Have Healthy ROAS – For Now
While the increased digital media supply caused by the pandemic has prompted CPMs to plummet – dropping 20% in March, according to ad analytics company Adomik – programmatic auctions are still healthy. Certainly bidding in March declined overall, said Francois de Laigue, Adomik’s VP of sales and strategic partnerships. The average dropped from 2.5 to […]
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PODCAST: AdExchanger TalksSocial Distancing With Friends: Skift CEO Rafat Ali
Travel is the backbone for many business categories, including entertainment, events, hospitality and food and dining. But that backbone is broken right now, and may never fully recover. Rafat Ali, founder and CEO of the travel industry publishing company Skift, has his finger on the pulse of the travel industry. It was three years after the 9/11 attacks […]
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FreeWheel Launches Unified Direct-Sold/Programmatic Product With NBCU And The Trade Desk
NBCUniversal opened more of its inventory to programmatic platforms on Monday, with a new product integration through FreeWheel and The Trade Desk. FreeWheel, a sister-company of Comcast’s NBCU, is coming out of beta with its “unified decisioning” platform, which operates an auction where programmatic demand is considered alongside direct-sold campaigns for OTT inventory and video […]
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OpenX Adds Insurance Line For DSP Payment Defaults
The sell-side ad tech company OpenX said in a note sent to clients Thursday it has added an insurance line to cover potential DSP payment defaults and warned publishers against working with supply chain intermediaries that won’t insure campaign spend. “Our strong advice to you is to only work with exchanges that can indemnify you […]
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Telemedicine Startup Maven Clinic’s Marketing Plan Shifts From B2B To B2C, Due To The Pandemic
Julie Binder left New York City last month for an Airbnb upstate, where she and her husband can get outside and wring excess energy from their two kids. But she doesn’t just have her own family to think about. Binder is VP of marketing for Maven Clinic, a telemedicine startup focused on pregnancy and women’s […]
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Amazon Removes Third-Party Vendors From Its Affiliate Program
Amazon has removed third-party vendors from its affiliate program. Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers. Removing third-party affiliate networks frees up significant […]
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PODCAST: AdExchanger TalksSocial Distancing With Friends: BuySellAds CEO Todd Garland
Todd Garland spent the past 12 years building BuySellAds into a programmatic mainstay, and a standout of the Boston ad tech scene. “The idea that you can wake up one day and wonder if it’s gone is terrifying,” he says. The questions of existential dread have mostly subsided, as people settle into their work-from-home routine. There are even […]
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Crisis Puts Amazon (And Ecommerce) In The Balance
Ecommerce is all about planning. It’s a carefully choreographed dance between manufacturing, warehousing and selling. But what happens when Amazon – and the world in general – has gone off the rails? It’s the nature of ecommerce and Amazon that tactics constantly change, said Sarah LaVallee, VP of client success at the ecommerce agency Channel […]
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