Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Luxury Heritage Brands De-age With Digital
Luxury brands used to benefit from their heritage. But nowadays “you have to reach an audience that may not have inherited that sense of legacy,” said Moet Hennessy digital director Jessica Holthaus at a Tuesday panel hosted by German publisher Axel Springer, WatchTime magazine and Martini Media. Holthaus said online video is a crucial part […]
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