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»AOL Advertising

AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price

AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform went from an opening-day share price of $23.50 to $1.75 when AOL announced its intent to purchase Thursday. But Elgin Thompson, managing director at investment firm Digital Capital Advisors, cautioned not to... Continue reading »
by James Hercher // September 4th, 2015 //
»
Why Verizon Shouldn’t Sell The Huffington Post Unit – And Why It Should

As the media and tech worlds absorb news of Verizon's planned acquisition of AOL, the largest unanswered question revolves around the fate of The Huffington Post Media Group, a unit that includes the eponymous publication as well as TechCrunch, Engadget and others. While Re/code’s Kara Swisher reported “advanced discussions” for AOL to sell its flagship media... Continue reading »
by James Hercher // May 12th, 2015 //
»
AOL Hires A Sales Veteran From MediaMath

AOL Advertising has hired former MediaMath marketing executive Marta Martinez to the newly-created position of Head of Sales Strategy & Operations. With AOL's mixed display results the past few quarters -- third party network dollars continue to surge, while spending on "premium" owned & operated properties strive to be better than flat -- the company... Continue reading »
by David Kaplan // February 21st, 2013 //
»

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