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»The Huffington Post

Why Verizon Shouldn’t Sell The Huffington Post Unit – And Why It Should

As the media and tech worlds absorb news of Verizon's planned acquisition of AOL, the largest unanswered question revolves around the fate of The Huffington Post Media Group, a unit that includes the eponymous publication as well as TechCrunch, Engadget and others. While Re/code’s Kara Swisher reported “advanced discussions” for AOL to sell its flagship media... Continue reading »

by James Hercher // May 12th, 2015 //
»
How The Huffington Post Does Native

Few publishers can match the scale and reach of The Huffington Post’s 86 million monthly global uniques. The AOL-owned property also has a highly international and social audience, said Tessa Gould, senior director of native advertising at the HuffPost Partner Studio. The studio, created last June, helps brands conceptualize, execute and evaluate native campaigns. “Being... Continue reading »

by Sarah Sluis // September 4th, 2014 //
»
 

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