AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Dotdash, By The People, For The People; Mopping Up Social
Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.
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X Has Beauty Standards For Ad Creative; Sydney Sweeney And The Attention Economy
X will begin scoring ads according to Elon Musk’s aesthetic preferences; what those Sydney Sweeney jeans ads say about how brands capture attention online; and a Google exploit lets sites be deleted from search results.
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Knock ’em On Their SaaS; Spotify Misses The Spot
SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.
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If It Was Real, It Wouldn’t Be Artificial; Amazon’s Google Ads
Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.
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Is The ‘G’ For Google?; The Canadian Revolution
ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings organizations goes on.
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How Reddit Gets Credit; The Substackers Going It Alone
Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.
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A Hive Of Activity; The Dogs Are Back In Town
Amazon acquires AI-equipped wearable manufacturer Bee; the UK’s CMA shares competition guidelines for Google and Apple; and AI models may be learning from each other in unexpected, potentially harmful, ways.
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No Catching Up To You; CTV’s Awkward Years
Netflix cracks Nielsen’s top 3 channels, but YouTube is still tops; CTV is maturing as a marketing channel, but it comes with zits; and Google rolls out another core update for search.
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TL;DR But Digital Marketing Has The Info; What’s ChatGPT Say?
Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on influencers.
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Platforms Dial Back The Slop; Bullying The Media
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.