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Seedtag Raises $40 Million; ANA Pushes Back Against ‘Sweeping’ Privacy Regulations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand its US footprint. Before this round, Seedtag had raised $6 million to date. But contextual targeting is a buzzy category, […]
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AG Expands Antitrust Suit Against Amazon; Apple Products Feature Heavily On Apple TV Plus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Party Line The Washington DC Attorney General’s office expanded its antitrust suit against Amazon. The complaint initially targeted Amazon’s third-party seller policies and now also encompasses first-party seller deals. The crux of the AG’s case against Amazon’s first-party seller policies is the “Minimum […]
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Marketers Grapple With Podcast Ad Challenges; Windows Crash Raises Eyebrows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 million deal for Megaphone. Podcast advertising is forecasted to exceed $2 billion by 2023, according to emarketer, which revised up […]
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The VAB Takes Another Dig At Nielsen; CEO David Kenny Pushes Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove […]
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Warby Parker And AllBirds Prep IPOs; Pokémon Pursues Co-Marketing Deals
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who? Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses. […]
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Instacart Banking On Ad Revenue; The App Store Is Creating A Bottleneck
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly, […]
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Amazon Ad Exec Jumps To Uber; Chrome Causing 'Publisher Angst'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t […]
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The FTC's Revised Facebook Suit; Legal Analyst Says Platform Should Be Regulated Like Big Tobacco
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC You Next Time The FTC had its Facebook antitrust case dismissed, and recently refiled a new suit. The issue is if Facebook’s competition includes YouTube, Snap, Pinterest, TikTok, LinkedIn, Reddit, Twitter, Spotify, Hulu and Netflix, then it’s hardly a monopolized market. The FTC’s […]
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Vice Abandons SPAC Plans; Databricks Valued At $38 Billion In Latest Round
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information reports. However, Vice did raise an additional $85 million from existing investors. A portion of those funds are earmarked for […]
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Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]
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Apple Concedes Nothing; In FLoC We Trust?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling For Nothing Apple agreed to a number of App Store updates to resolve a US class-action lawsuit by developers. It’s a measly commitment by Apple, which promises to extend its 15% commission for apps that make less than $1 million for at least […]
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Forbes Plans IPO; Politico Acquired For $1 Billion
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike […]
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Vizio Clinched $100M In Upfront Deals; Programmatic Used To Convince Vaccine Skeptics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which […]
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NBCU Calls For “Measurement Independence”; IAB Tech Lab Teams With The OAAA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen as the MRC considers stripping its National TV rating. Nielsen has long dominated TV ratings but is under fire for underreporting viewers and missing visibility into streaming, mobile and desktop. The Olympics on NBC underwhelmed […]
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The FTC Takes Aim At Facebook Again; Accenture Interactive Is Turning Heads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Verse, Same As The First? The Federal Trade Commission is trying again to present a convincing antitrust case vs. Facebook after a federal court dismissed its initial lawsuit for failing to prove the social giant runs a monopoly. The FTC on Thursday filed […]
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Tech Startup Nacelle Clinches $50M; Amazon Planning Brick And Mortar Shops
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecomm Dollar Signs The pandemic fueled a massive shift to online buying, and investors are following the money. Tiger Global, the investment firm that led investments in DoubleVerify and Moloco, among other ad tech startups, put a $50 million round behind Nacelle, which provides […]
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BuzzFeed In The Hot Seat; Comcast And ViacomCBS Launch New Streaming Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public via SPAC, BuzzFeed CEO Jonah Peretti has made concessions to irate shareholder NBCUniversal that could put him in the hot seat, according to The Wall Street Journal. To summarize: NBCU stands to lose money in […]
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InfoSum Clinches $65M In Funding; Outbrain Holds First Earnings Since IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor […]
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Viant Going Big On CTV; Publisher-Direct Deals On YouTube Prove Challenging
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which […]
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Reddit Rakes In Funding; Nielsen Pauses MRC Accreditation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up $410 million in new venture funding from Fidelity, and may raise as much as $700 million in a new round valuing the company at $10 billion, The Wall Street Journal reports. The company raised about […]
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Advertisers Feeling The Pain Of ATT; Facebook Focusing On Privacy-Based Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For The Insta-Brands Facebook surprised most analysts with a powerhouse Q2, despite the rollout of Apple’s AppTrackingTransparency (ATT) framework and new IDFA rules. But Facebook’s diminished targeting and attribution capabilities are having concrete effects on advertisers. A few years ago, many […]
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YouTube Is Showing Everyone Its Shorts; Integral Ad Science Buys Publica
Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the platform. Though that’s largely because YouTube is pulling all the levers it can to make […]
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TikTok Olympics; Instagram Opens 'Shops' To Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gold goes to … It’s only a few years ago that the International Olympic Committee begrudgingly agreed to let athletes tweet, post and snap, except beyond specific sponsor-vetted arrangements. And not long before that, the IOC threatened to expel athletes who posted from the […]
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Zynga’s AppTrackingTransparency Woes; Texas Monthly Rakes In Hollywood Dollars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iOS’s Junk, Android’s Treasure Apple’s AppTrackingTransparency framework is making it unprofitable to acquire new customers – and Zynga’s earnings offered a proof point for the change’s impact on the mobile game company’s business. “The adoption of Apple’s privacy changes resulted in a higher cost […]
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Things Are Looking Up For WPP; Nielsen Panelists Don Portable People Meters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Agency Revival “Broad-based recovery” is the term of the week, repeated in quarterly earnings calls by ad giants like Alphabet, Amazon and Facebook, as well as the publicly traded agency holding companies, which capped off unexpectedly strong years with additional growth in Q2 […]
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Google And Facebook Accused Of Fixing Ad Rates; Xandr Goes Back To Its Roots
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions, Ad Age reports. The claim is made in a new antitrust suit filed against the search giant by two Massachusetts companies. The […]
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Discovery CEO Blasts Nielsen; Twitch Launches A New Ad Format
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400 […]
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YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway […]
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Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on […]
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Vizio Nixes DSPs From Inscape; Ad-Free Programmers Missing Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent. […]