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Subsidizing Creators Ain’t Easy; TikTok Learns From Search (And Vice Versa)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creatoring Something Out Of Nothing Tech companies spend millions of dollars – even billions – to subsidize creators. But have any started a creator revenue flywheel (aside from YouTube)? Paying creators is expensive, and the payoff isn’t always clear. Sometimes it can feel like […]
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EU’s Digital Markets Act Marks A Big Tech Turning Point; Netflix Loves Games (Because It Hates Ads)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crashing The Gatekeepers EU legislators have agreed on the structure of a sweeping new online platform competition law, the Digital Markets Act, that could upend the global product offerings of major US tech companies. “The time of long antitrust cases is over, during which […]
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Who Knows What The Future (PLC) Holds; Google Pilots Third-Party Billing Option With Spotify
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What The Future Holds Future PLC acquired entertainment news company WhatCulture and social analytics service Waive on Thursday. The acquisitions aim to improve Future’s video monetization and its ability to adapt to early trends in news and social media. Waive specializes in using machine […]
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Can Podcast Nets Help Themselves By Helping Each Other?; YouTube Licenses A Content Library Because It Loves AVOD
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shrinking Podcastiverse Podcasting has consolidated dramatically, perhaps even unhealthily, in recent years. Roughly one year ago, the audio market research firm Edison Research conducted a test to see how many podcast networks an advertiser would need to buy from to cover 50% […]
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The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal! Actually, forget the exclamation mark. It’s the same old normal. There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants, […]
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Neustar Weaves A Deal With Permutive; A Disturbance In The Force Between Apple And Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fabrick Of Our Lives Tally up another post-cookie identity partnership. Neustar’s Fabrick data connectivity solution has been added to the Permutive Audience Platform, which allows publishers to use their first-party data sets to create audience cohorts. Now Neustar advertisers can extend their campaigns […]
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Demonetizing The Disinformation Merchants; NBCU Does Identity Deal With Dentsu
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defunding Disinfo Is defunding disinformation the open web’s biggest challenge? The ad tech consultancy/watchdog Check My Ads made that case at SXSW last week, Fast Company reports. According to the group’s founders, the disinformation crisis is solvable but will require ad exchanges to […]
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Boris On IPONWEB Winding Down In Moscow; Netflix Will Turn Up The Heat On Account Sharing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dos Va Donya IPONWEB founder and CEO Boris Mouzykantskii published an open letter and update on the company’s actions since the start of the war in Ukraine. There was theoretical concern the war would be a wrench in the $380 million acquisition of IPONWEB […]
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What’s The Deal With Big Tech’s Courtroom Antics? Plus Plus Max Equals … Something
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Courting Disaster A California district court judge has scathingly reprimanded Google’s legal team. Google requested to withhold 6,232 of 6,322 documents in a privacy suit brought by Chrome users. Google “cavalierly” claimed the review was justified but had no justification to support its claim, […]
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What Counts As Personal Information?; Comcast Reshuffles Its Media And Tech Teams
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]
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The EU And UK Are Seeing Red With Jedi Blue; The Programmatic Portfolio Performance Review
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened investigations into Google and Facebook’s ad-serving partnership that allegedly diverted funds from header bidding Friday. “Via the so-called ‘Jedi Blue’ agreement between Google and Meta, a competing technology to Google’s Open Bidding may have been […]
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Real Talk From Netflix On Ads; Amazon Aggregators Are Sitting On Billions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Losing My Religion “I have to ask you about advertising. Otherwise, I won’t be able to leave this room alive.” That was Ben Swinburne, head of media industry research at Morgan Stanley, speaking to Netflix CFO Spence Neumann at the bank’s Tech, Media […]
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Who Verifies The Verifiers?; Twitter Shops Till It Drops
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]
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A $100 Million Retail Media Upstart; Publishers Are AMPing Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the […]
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Will More Ads Make AVOD Less ‘Plus’?; Why iOS CPMs Are Up While Performance Is Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads. But Wall Street isn’t buying the hype. CTV remains unchartered waters. But […]
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Disney+ To Add Ads; Will Programmatic Ruin Podcasts?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later […]
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Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics. On the one hand, IAB Europe supporters seem heartened, counterintuitively, after […]
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Ad Targeting In The State Of The Union; Why Gaming Is The New Beating Heart Of Subscription Packages
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal […]
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Yellowstone Is A Huge Hit, But For Who? AppLovin Makes A CTV Acquisition
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares? It’s only amusing because it shows how powerful a tentpole series can be in this […]
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Can AVOD Catch Up To The Hype?; Ecommerce Is Priceless – No, Seriously
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hope And Pr-AVOD Ad-supported video on demand (AVOD) is commanding a lot of interest right now. Practically every ad tech company is banking on CTV to outgrow web display. After all, the thinking goes, consumers can’t just keep shelling out for more and more […]
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No More Hiding Behind The Privacy Shield; Omnicom Media Doubles Down On Outcomes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to replace the EU-US Privacy Shield, the data-sharing accord brought down by the 2020 Schrems II decision. EU competition commissioner Margrethe Vestager said a replacement is “high priority.” Lobbyists from San Francisco and Seattle are all […]
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Finally, The Publisher Pushback On AMP; This Is Why We Can’t Have Nice News.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blown AMP Publishers are pulling the plug on Google AMP. Vox and BuzzFeed (and other titles within their portfolios) are testing or considering testing their own mobile optimization pages, which they expect to generate at least 20% more revenue than Google AMP pages […]
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Will Retail Ad Revenue Match The Hype?; Help Us, Shopify Ads, You’re Our Only Hope
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off. The latest is the craft store Michaels, which launched a retail media platform on Wednesday in partnership with Criteo. Amazon sets the […]
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Proving The Telco Ad Hypothesis; Can Facebook Simply Make Reels Happen?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tele-Come And Go The telco ad tech hypothesis has lost its shine. Verizon ditched its ad tech assets, aka, AOL and Yahoo bundled as Oath and now back to Yahoo as a private equity-backed business. AT&T abandoned advertising as the third pillar of […]
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For TikTok, Time Is Money; Can Platforms Ever Shake Political Ad Fraudsters?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Is Money The olds may see a TikTok feed and think, “Who can keep up with that?!” But TikTok knows that many of its younger users routinely watch the app at double speed. TikTok’s internal user surveys and data reveal a tween/teen generation […]
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Yahoo Launches ID-Free Targeting; Roku May Get Into TV Manufacturing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There? Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says […]
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ViacomCBS Becomes Paramount; Why Bing Users Actually Use Bing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of Paramount Importance ViacomCBS became “Paramount” on Wednesday, elevating the name of its core streaming service. Paramount Plus is not even a year old yet (it turns one in March), but its subscriber base totals 32.8 million. The broadcaster netted 9.4 million total new […]
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OpenPath To Offer DSPs A Direct Path To Publishers; Walgreens Launches Self-Serve Solution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did The Trade Desk just disintermediate SSPs? A new product called OpenPath apparently allows advertisers to directly connect to a handful of enterprise publishers, effectively cutting out Google Open Bidding (and everyone else) in the process. […]
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Who Won The Big Game?; Who Lost The Olympics?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials on Sunday were three times more likely to look up those advertisers online compared to everyday primetime TV, according to search data released Monday morning by EDO. Guess that’s something, considering it costs around $7 […]
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Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for […]