For Julie DeTraglia, what started as an after-school habit watching re-runs of “The Mary Tyler Moore Show,” “Rhoda,” “All in the Family” and “The Carol Burnett Show” turned into a career in network and streaming TV. “It didn’t take long for me to understand that Hulu is the perfect place for me to have landed,” […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital at Publishers Clearing House. Advertisers know that engagement metrics matter most when establishing ROI on digital ad spend. But engagement metrics themselves are still relatively nascent. Publishers have started to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sir Martin Calling Martin Sorrell’s S4 Capital is in advanced talks to acquire programmatic agency and advisory firm MightyHive, the Financial Times reports. FT sources put MightyHive’s value at $140 to $200 million, with annual revenues of $25 million. Run by former Googler Peter […]
The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50% or more in the past two quarters, matching its growth rates from the same periods last year. With an upward revision to the company’s revenue forecast next quarter, CEO Jeff Green said he expects the […]
With the acquisition of several Fox properties under its belt, Disney is focused on building out its content library. It will launch its long-anticipated streaming service, Disney+, in late 2019, Disney CEO Bob Iger said Thursday during an earnings call with investors. Disney+ will be powered by BAMTech, a data platform in which Disney acquired […]
Privacy advocates in the UK filed a series of complaints Thursday against Criteo, Tapad, Quantcast, Acxiom, Oracle, Equifax and Experian, questioning whether consumer profiling is legal under GDPR. Watchdog group Privacy International is claiming that the way many ad tech and data companies use data is in direct contravention to Europe’s new privacy law. The […]
The Trustworthy Accountability Group (TAG) released a study on Thursday that found an 84% drop in fraud compared to the industry average when all members in the supply chain are vigilant, badged and on the level. TAG analyzed 75 billion display and video impressions across desktop, mobile web and in-app channels to look for sophisticated […]
With a divided Congress, don’t expect 2019 to usher in federal privacy legislation a la GDPR… or to see a breakup of big tech. Even if the midterms hadn’t shaken out as expected – with Republicans keeping the Senate and Democrats securing a majority in the House – the chance for congressional action on either […]
Unruly wants to help brands get in their feelings. The video-focused ad tech company, owned by News Corp, creates audience segments based on multiple data sets, including survey and “emotional” biometric data. The company works with agencies and advertisers to relay how certain audiences react to their campaigns. This ultimately helps brands understand what kinds […]
