Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back On The Block A group of computer science academics released a browser extension last week that blocks ads on Facebook and overrides publishers that deflect ad blockers. Facebook obscures its HTML code from ad blockers, but to show users the difference between an ad and […]
More than 4,000 app developers will descend on San Jose, Calif., on April 18 and 19 for Facebook’s F8 conference, where, if you believe the rumor mill, Mark Zuckerberg will regale them with splashy announcements about group chatbots for Messenger and possible hardware offerings from his secretive Building 8 Lab. But at its core, F8 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Tal, CEO at Taptica. At the beginning of last year, ad tech saw a market correction. After several years of overvaluation, investors had finally sobered up. By late 2016, […]
Chocolate eggs are big business for Hershey’s, the company behind Reese’s peanut butter cups and Cadbury eggs. The candymaker generates $550 million in sales of Easter candies, making it the second-biggest holiday after Halloween. The beloved Reese’s Eggs fill up Easter baskets everywhere. But this year, the Easter candy market became more competitive as other […]
On the heels of Google’s ongoing brand safety headache, MediaMath is trying to add a few safety bumpers to the sharp edges of the digital ad ecosystem. The programmatic buying platform took the wraps off a product on Thursday that aims to help advertisers find addressable audiences on brand-safe sites at scale. MediaMath vets a […]
McDonald’s is on a “mass personalization” push to attract more millennials. Even though it markets to national audiences, many of its fast-food restaurants operate as local franchises. Thus, McDonald’s must create content that resonates at a community level in addition to its national assets. To pull off an operation at McDonald’s scale requires unity among […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. The way people understand the programmatic opportunity in the publishing business is beginning to change. Publishers used to hire sales leaders who understood the language of programmatic and […]
Black Angus Steakhouse operates 45 restaurants in six states. And it’s just hired its first chief marketing officer, Liz Geavaras, to bring a fresh approach to the 53-year-old restaurant group’s marketing. Geavaras will dial back Black Angus’ heavy print expenditures, replacing them with digital. She also plans to segment customers and customize messages to address […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Ad Tech Burrito Verizon Oath, consisting of its merged AOL–Yahoo group, may be a formidable contender to the Facebook–Google duopoly. But for now Oath is a messy cocktail of nonintegrated and overlapping ad tech acquisitions within the two legacy companies, reports Yuyu Chen at Digiday. […]
