Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chew On That Traditional retailers have been gobbling up ecommerce companies for months, but PetSmart’s $3.4 billion acquisition of pet food and product site Chewy.com is the biggest one yet. To be fair, it only surpasses Walmart’s $3.3 billion acquisition of Jet.com by a hair, but […]
Oracle’s acquisition of digital ad measurement firm Moat late Tuesday could put pressure on Nielsen to snap up one of the remaining independent measurement companies like Integral Ad Science or DoubleVerify. “How this will impact media currency folks like Nielsen is a bit hard to say,” said Dave Morgan, CEO of Simulmedia, a TV platform […]
The startup data management platform SafeGraph will emerge from an extended beta period Wednesday with a $16 million Series A investment and its first product, which tracks and analyzes human movement in public places. SafeGraph isn’t disclosing any initial partners or clients, but CEO Auren Hoffman told AdExchanger the company’s business development plans include advertising […]
Most of the 2 million couples who get married each year in the United States visit XO Group’s The Knot website when planning their big event. So how does a company that’s already cornered the wedding-planning market grow? XO Group wants to move from inspiring brides to helping them coordinate their weddings. It hopes to […]
Tom Edwards is different from most of the other people flowing through the halls of the McEnery Convention Center in San Jose at Facebook’s F8 developers conference this week. Because Edwards isn’t a developer. He’s the chief digital officer at marketing services firm Epsilon. “There aren’t a lot of agency folks here,” Edwards said. “I’m […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Smith, senior director of product management, platform and user experience, at Turn. With all that’s been written about AI in ad tech, it’s time to check in on the […]
Scale gets digital publishers noticed by advertisers, but audiences increasingly want content addressing niche interests, not broad ones. Some digital pubs, like Vox Media, build out a portfolio of completely separate brands, while others develop sub-brands, like BuzzFeed’s food-focused Tasty. Mic, which raised $21 million in Series C funding in April to fuel expansion, launched […]
As the upfronts near, Nielsen is trying to prove the efficacy of its total audience measurement. The product, Nielsen’s framework for measuring viewership consumption across all screens, had a limited commercial release in early March. Nielsen has been criticized recently by networks like NBC, which claim total audience measurement is incomplete since it doesn’t consistently […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Oracle’s TV Plans Oracle’s Moat acquisition wasn’t its only significant move on Tuesday. At its Oracle Data Summit, the company entered a partnership with Charter allowing brands to target connected TV audiences. An advertiser matches its data with Charter’s in-app, streaming and smart-TV viewers, and then […]
Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. [Read the release]. Deal terms were not disclosed. Moat will join the Oracle Data Cloud, which houses its Datalogix and BlueKai acquisitions. “Moat has grown its attention […]
