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»Total Audience Measurement

Nielsen Insists Total Audience Measurement Performs As Upfronts Loom

As the upfronts near, Nielsen is trying to prove the efficacy of its total audience measurement. The product, Nielsen’s framework for measuring viewership consumption across all screens, had a limited commercial release in early March. Nielsen has been criticized recently by networks like NBC, which claim total audience measurement is incomplete since it doesn’t consistently... Continue reading »

by Kelly Liyakasa // April 19th, 2017 //
»
GroupM’s Rino Scanzoni Calls For Better Cross-Platform Metrics

TV viewership is fragmenting faster than the advertising industry’s ability to adapt to it all. And advertisers bracing for the 2017 upfront season aren’t entirely satisfied with the big measurement companies. Consider Nielsen’s delayed Total Content Ratings product and comScore’s accounting snafu and anticipated delisting. “People are in dispute about what the measurement process should be,”... Continue reading »

by Kelly Liyakasa // February 17th, 2017 //
»
 

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