Oracle Data Cloud has become a big business driver for Oracle’s CX Cloud Suite, which includes software for marketing, sales, commerce, social and customer service. In the past 18 months, Data Cloud has also become a big acquirer, with deals for Moat, Crosswise and AddThis. And it has a strong presence even in announcements about […]
Facebook is lusting after lucrative online travel ad dollars. And on Thursday, Facebook launched its next assault on the travel industry – encroaching further on Google’s turf – with the global rollout of Dynamic Ads for flights. The release will allow airlines and flight advertisers to retarget users across Facebook, Instagram and Audience Network with ads tied […]
Zeta Global, which provides cloud-based CRM, on Thursday revealed a $140 million funding round that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone’s GSO Capital Partners. The funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said […]
Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved its own ad technology stack in lockstep. For starters, Facebook shuttered the LiveRail supply-side platform (SSP) and ad server last year, so Hulu migrated to Tremor’s video SSP. Rather than entering a drawn-out RFP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Goog Riddance Google is enacting some major changes following its YouTube brand safety issues [AdExchanger coverage], and many of these changes go well beyond the video platform where the mess originated. Bloomberg reported that Google is rewriting its search algorithm to bury “misleading, false and offensive […]
Procter & Gamble will slash $1.5 billion from its marketing budget over the next five years, the CPG giant said during its Q1 earnings call Wednesday. At least $1 billion will come from media, specifically by lowering rates and getting rid of supply chain waste, said Chief Financial Officer Jon Moeller. P&G wants to save […]
Ajit Pai is waging war against net neutrality. On Wednesday, Federal Communications Commission Chairman Pai laid out his plan for dismantling net neutrality regulations with a proposal to reverse Title II. Title II is the regulatory framework the previous FCC, led by former Chairman and Democrat Tom Wheeler, used to reclassify broadband providers as common […]
While the big story from the Interactive Advertising Bureau’s (IAB) 2016 digital ad revenue report is that mobile accounted for over half of digital ad spend, digital audio spend was finally significant enough to merit its own category. The biannual report, released Wednesday, shows digital audio spend hit $1.1 billion in 2016, “passing the threshold […]
Looks like TellApart was a very expensive mistake. On Wednesday, Twitter CFO and COO Anthony Noto called the desktop retargeting platform “a headwind” in which it no longer plans to invest. “We continue to face increasingly negative impacts from products we have discontinued or lowered investment in,” Noto told investors during Twitter’s first-quarter earnings call. […]
MGM Resorts International needed to revamp its go-to-market strategy. The hospitality company, which owns hotels along the Las Vegas Strip such as the Bellagio, MGM Grand, The Mirage and Mandalay Bay, as well as properties across the globe, was operating competing media plans for each hotel brand. “We’ve always gone to market as individual resorts,” […]
