LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which lets advertisers upload their CRM files to target specific segments or groups of IDs. Customers have two ways to bring first-party data into LinkedIn. First is through a direct […]
Google is adding advanced TV buying capabilities to its demand-side platform, DoubleClick Bid Manager (DBM). For the first time, Google will connect its ad tech to addressable TV inventory through its broadband and TV service, Google Fiber. Google will also support local market TV buys in DBM through a partnership with WideOrbit, as well as […]
When Dentsu Aegis Network acquired performance agency Merkle last year, it gained deep expertise in data-driven marketing as well as a data hub for its agency brands. That hub is called M1, Merkle’s data and media planning tool launched last year. M1 can pull in an advertiser’s data and match it to personally identifiable information […]
As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic revenue growth, is straining ad tech infrastructure. With more queries to sift through, it costs more to buy the same ads. And as a result, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. It’s no secret that there’s been a massive uptick in media reviews in recent years, a trend that shows no signs of slowing. Unsurprisingly, the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Walters, CEO at Encompass Digital Media. While in the past, media and entertainment providers had only a few channels to deliver content to consumers, today content can be consumed virtually anywhere, anytime and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust Busted “We are going to have to decide fairly soon whether Google, Facebook and Amazon are the kinds of natural monopolies that need to be regulated, or whether we allow the status quo to continue, pretending that unfettered monoliths don’t inflict damage on our privacy […]
On IPG’s Q1 2017 earnings call Friday, CEO Michael Roth echoed past statements that he doesn’t see management consultancies as a threat, despite their encroachment onto agency turf. “There is a great deal being written about the convergence that is bringing adjacent industries into each other’s orbit,” he said. “The increased competition that we all read […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to […]
Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the next version of its marketing API suite, which includes new tools to automate creative production and targeting parameters. Those APIs make […]
Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ad-blocking extension, first reported Wednesday by The Wall Street Journal, would block ad formats deemed unacceptable by the Coalition for Better Ads (CFBA), a cross-industry trade […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Deep Pockets How much did Oracle pay for Moat? Inquiring minds want to know, and while Oracle hasn’t spilled the beans, an anonymous individual “familiar with the deal” told Recode the measurement company went for above $850 million. That’s more than 10x Moat’s revenue, for those […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When the news dropped that Oracle would acquire Moat, DataXu CEO Mike Baker’s first thought was not that Oracle had made a big move in measurement, but that it had bought a piece of the walled garden action. “At some level you can look […]
Many New York City-based ad tech leaders saw Tuesday’s acquisition of Moat by the Silicon Valley titan Oracle as a testament to the city’s distinct startup ecosystem. The Moat deal was a victory for the city and “a validation of the tech scene here,” said DataXu CEO Mike Baker, a prolific ad tech angel investor, […]
Accenture, which has crept steadily onto holding company turf in recent years, has tapped Universal McCann, part of IPG, as its global media agency of record. WPP’s MEC was the incumbent. UM will handle cross-channel media buying across all lines of business at Accenture, including its agency brand, Accenture Interactive. Programmatic buys for Accenture will […]
AdRoll has a new president: Toby Gabriner, former CEO of Adap.TV (now AOL/Oath) and an early CEO of [x+1], now owned by Rocket Fuel. Gabriner, who joined AdRoll as a strategic adviser in October, succeeds longtime president, CMO and founding team member Adam Berke, who will move into a strategic advisory role at AdRoll. Transitioning […]
Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iddo Shai, director of product at Kaltura. As someone who works in online video, the National Association of Broadcasters (NAB) convention – which starts Saturday – always felt like the show of the titans. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The growth of walled gardens has quickly brought media buyers through the first four stages of grief: Denial: Those little text ads don’t really work […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chew On That Traditional retailers have been gobbling up ecommerce companies for months, but PetSmart’s $3.4 billion acquisition of pet food and product site Chewy.com is the biggest one yet. To be fair, it only surpasses Walmart’s $3.3 billion acquisition of Jet.com by a hair, but […]
Oracle’s acquisition of digital ad measurement firm Moat late Tuesday could put pressure on Nielsen to snap up one of the remaining independent measurement companies like Integral Ad Science or DoubleVerify. “How this will impact media currency folks like Nielsen is a bit hard to say,” said Dave Morgan, CEO of Simulmedia, a TV platform […]
The startup data management platform SafeGraph will emerge from an extended beta period Wednesday with a $16 million Series A investment and its first product, which tracks and analyzes human movement in public places. SafeGraph isn’t disclosing any initial partners or clients, but CEO Auren Hoffman told AdExchanger the company’s business development plans include advertising […]
Most of the 2 million couples who get married each year in the United States visit XO Group’s The Knot website when planning their big event. So how does a company that’s already cornered the wedding-planning market grow? XO Group wants to move from inspiring brides to helping them coordinate their weddings. It hopes to […]
Tom Edwards is different from most of the other people flowing through the halls of the McEnery Convention Center in San Jose at Facebook’s F8 developers conference this week. Because Edwards isn’t a developer. He’s the chief digital officer at marketing services firm Epsilon. “There aren’t a lot of agency folks here,” Edwards said. “I’m […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Smith, senior director of product management, platform and user experience, at Turn. With all that’s been written about AI in ad tech, it’s time to check in on the […]
Scale gets digital publishers noticed by advertisers, but audiences increasingly want content addressing niche interests, not broad ones. Some digital pubs, like Vox Media, build out a portfolio of completely separate brands, while others develop sub-brands, like BuzzFeed’s food-focused Tasty. Mic, which raised $21 million in Series C funding in April to fuel expansion, launched […]
As the upfronts near, Nielsen is trying to prove the efficacy of its total audience measurement. The product, Nielsen’s framework for measuring viewership consumption across all screens, had a limited commercial release in early March. Nielsen has been criticized recently by networks like NBC, which claim total audience measurement is incomplete since it doesn’t consistently […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Oracle’s TV Plans Oracle’s Moat acquisition wasn’t its only significant move on Tuesday. At its Oracle Data Summit, the company entered a partnership with Charter allowing brands to target connected TV audiences. An advertiser matches its data with Charter’s in-app, streaming and smart-TV viewers, and then […]
Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. [Read the release]. Deal terms were not disclosed. Moat will join the Oracle Data Cloud, which houses its Datalogix and BlueKai acquisitions. “Moat has grown its attention […]
