“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Viewability. It’s a phrase tossed back and forth in sales meetings, delivered solemnly by speakers pacing conference stages and increasingly mandated by brands in their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Scouts Social Data In a holding companywide deal, WPP’s GroupM synched up with Networked Insights, a Chicago-based social listening firm that mines more than 560 million social media posts per day. The goal is to tap into data about what consumers share on […]
Open auctions generated 70% of total programmatic revenue in the US last year, according to the Interactive Advertising Bureau’s (IAB) first-ever Programmatic Revenue Report. Programmatic display advertising totaled $10.1 billion last year, the study found, and made up 20% of 2014’s $49.5 billion total Internet ad revenues. The report, prepared in partnership with PricewaterhouseCoopers US […]
YouTube has sparked a brand fire, but can it ignite the same flame with content owners? “YouTube invented short-form video and took the category from zero to 4 billion views over a period of five years, but then it flat-lined and nothing happened,” said Hilary Perchard, head of US investments for European broadcaster and pay-TV operator […]
There have been several changes at Medialets in the three months since WPP snapped up the mobile ad platform. It’s got a new chief exec – COO Richy Glassberg took over as CEO from Eric Litman, who remains involved in the company as chairman – and it’s doubling down on its Media Rating Council (MRC) accreditations. Medialets, which received […]
John Nardone, the newly minted CEO of UK-based ad serving platform Flashtalking, feels like he’s come full circle. After spending more than 10 years deep in the ad tech weeds, Nardone, whose resumé includes the chief exec role at [x+1] – which sold to Rocket Fuel in August 2014 for around $230 million – and the co-presidency at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up […]
Technorati on Monday released SmartWrapper, a SaaS-based product that helps publishers run multiple header bidding partners by bringing all demand partners into one place. For publishers juggling multiple partners, SmartWrapper helps manage implementation page latency and gives publishers more unified analytics. With the product release, Technorati enters a different market. “We see this continuing down […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Irfon Watkins, co-founder and CEO at Coull. Private marketplaces (PMPs) are on the rise across programmatic video advertising. Some agencies and advertisers see them as a means to an end in solving issues of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First-Party Data On Instagram In an interview with eMarketer, Instagram exec Jim Squires talks up the opportunity around Facebook’s targeting data. Today advertisers on Instagram can only access gender, age and location data. Squires said Instagram “will be introducing new targeting functionality that will […]
