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»medialets

The Buy Side Doesn’t Want Impressions Counted Before They Hatch

For the buy side, the only fair way to measure mobile ad impressions is when they’ve actually rendered on a device. Otherwise, advertisers might be getting taken for a ride by publishers using different methods of counting, said Richy Glassberg, CEO of Medialets, a mobile ad platform and mobile ad server that’s been under WPP... Continue reading »
by Allison Schiff // June 17th, 2016 //
»
For Attribution Firms, Mobile Needs To Get Moving

The executives in this story will appear at AdExchanger's Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It’s still unclear how effective mobile advertising can be, despite its explosive growth. For instance, mobile passed desktop in terms of user content consumption in early 2014, but still... Continue reading »
by James Hercher // August 12th, 2015 //
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Catching Up With Medialets After The WPP Acquisition

There have been several changes at Medialets in the three months since WPP snapped up the mobile ad platform. It’s got a new chief exec – COO Richy Glassberg took over as CEO from Eric Litman, who remains involved in the company as chairman – and it’s doubling down on its Media Rating Council (MRC) accreditations. Medialets, which received... Continue reading »
by Allison Schiff // July 20th, 2015 //
»
WPP Snaps Up Mobile Ad Platform Medialets

Partner, build or buy? WPP Group has decided on the last in the case of Medialets. The global holding company said Wednesday it will acquire the mobile ad platform as a wholly owned subsidiary. Terms of the deal were not disclosed. Clients across the breadth of WPP’s holdings will have the option to use Medialets' tech. Medialets CEO... Continue reading »
by Allison Schiff // April 15th, 2015 //
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Medialets Gets Into Mobile Attribution

When it comes to audience, there can never be too much of a good thing. That’s the theory behind a self-serve tool from Medialets, dubbed Servo Total Attribution, released Wednesday. The tool is designed to help media buyers, agencies and exchanges measure mobile ad ROI in real time by tying mobile conversions to impressions served... Continue reading »
by Allison Schiff // July 30th, 2014 //
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Medialets Unveils MRC Accredited Buy-Side Mobile Measurement Tool

The advertising industry has been wrestling with what exactly constitutes ad viewability. Trade organizations like the the Media Rating Council (MRC), among others, are working to develop and refine guidelines on this issue. The MRC in particular has approved several viewability measurement solutions. Only a handful of vendors have been approved so far, such as... Continue reading »
by Judith Aquino // February 7th, 2014 //
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Discovery Discusses Mobile Campaign Tactics And Goals; Previews New Storm Chasers Promo Using Medialets

For tonight's premiere of season four of Discovery Channel's "Storm Chasers" reality TV series, mobile ad technology firm Medialets was enlisted by Discovery Communications to create a custom, branded, in-app ad which uses a transparent overlay - the HTML5-based creative includes a tornado that wipes away everything in its on-screen path on the iPhone screen... Continue reading »
by AdExchanger // October 13th, 2010 //
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