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»advance bidding

Beeswax Brings Its Bidder Solution Out Of Beta As Ad Nets Look To Reclaim Lost Ground

There are a lot of bidder tools in the market, so when Beeswax came out of beta last Thursday with a solution it calls “bidder-as-a-service” – with Foursquare as its flagship client – its focus was on customizability and price. “With Beeswax we can write our own algorithm for bidding,” said Peter Krasniqi, Foursquare’s VP... Continue reading »

by James Hercher // April 21st, 2016 //
»
Technorati Releases Tech To Manage Multiple Header Bidding Partners

Technorati on Monday released SmartWrapper, a SaaS-based product that helps publishers run multiple header bidding partners by bringing all demand partners into one place. For publishers juggling multiple partners, SmartWrapper helps manage implementation page latency and gives publishers more unified analytics. With the product release, Technorati enters a different market. “We see this continuing down... Continue reading »

by Sarah Sluis // July 20th, 2015 //
»
The Rise Of 'Header Bidding' And The End Of The Publisher Waterfall

  The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media sellers. At its worst, the model ignores pockets of high-value inventory and reduces competition, and thus artificially caps a publisher's revenue. Publishers have by... Continue reading »

by Sarah Sluis // June 18th, 2015 //
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