“We sometimes make the joke that we’re the largest mobile ad company that no one’s ever heard of, and it’s kind of true,” quipped Scott Swanson, president of global advertising sales at Opera Mediaworks. The mobile ad platform is looking to change that with the hire of Ryan Griffin as SVP of strategic accounts. Griffin, […]
The old ad networks have changed. Many have rebranded and refocused as ad tech companies. But dmg, which originated in 2007 as a media arm of ad services provider DSNR Ltd., still considers itself an ad network – though it also wants to be thought of as a provider of cross-channel digital advertising solutions for […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Over the past few weeks, I began conducting research for my upcoming report, “Defining PII,” a title that is proving overly simplistic, perhaps, as PII (or personally identifiable […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution models were designed with the best of intentions: to help advertisers understand which ads lead their users to convert and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kogan, co-founder and CEO at Headway Digital. I have a piece of vital advice for brand marketers everywhere: It is time to embrace programmatic video campaigns, or risk going […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chatvertising A new wave of advertising may be upon us in the form of chat bots, writes WSJ tech columnist Christopher Mims. Services like WhatsApp and Facebook have been popular for quite some time, but new chat apps are cropping up, designed with brand […]
The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, when it debuted ONE […]
Amazon’s enterprise self-serve ads platform, designed for agencies and brands, is intended as a programmatic complement rather than a replacement for direct-sold inventory. Publicis agency VivaKi is the first and only agency Amazon Media Group is working with at present for the self-serve platform rollout. Over the last three years, Amazon has spoken with agency […]
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTarget’s founder and CEO Eugene Legkiy claims its greatest competition comes from without – from global players like IPONWEB, OpenX and AppNexus. Global companies trying to make […]
ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 million in Series B financing from Fred Alger Management. The financing will help ChoiceStream grow out its sales capabilities, with the remainder going toward the build-out of its demand-side platform (DSP) technology. CEO Eric Bosco […]
