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»seph zdarko

Is There Such A Thing As Too Much Retargeting?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. Retargeting has been a very profitable tool for the online advertising industry, without question. Many companies built their entire businesses... Continue reading »
by AdExchanger // March 7th, 2017 //
»
Attribution Fraud: Are You Getting Gamed?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. The Oxford English Dictionary and Google tell us that the word “fraud” has Latin origin. Cheating people through criminal deception... Continue reading »
by AdExchanger // July 8th, 2016 //
»
Gaming The Attribution System

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution models were designed with the best of intentions: to help advertisers understand which ads lead their users to convert and... Continue reading »
by AdExchanger // July 29th, 2014 //
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A New Perspective On Attribution

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad... Continue reading »
by AdExchanger // December 13th, 2013 //
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