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»martin kogan

Cross-Channel Video Ad Campaigns May Be Key To Millennials’ Hearts

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kogan, co-founder and CEO at Headway Digital. I have a piece of vital advice for brand marketers everywhere: It is time to embrace programmatic video campaigns, or risk going... Continue reading »
by AdExchanger // July 29th, 2014 //
»
Programmatic Marketing In Emerging Markets: 5 Considerations For Success

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kogan, CEO at Headway Digital. Emerging markets represent a bright opportunity for brands seeking to expand their market share. Nearly 80% of the world’s population lives in a region... Continue reading »
by AdExchanger // November 19th, 2013 //
»

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