Month: December 2013

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. American Civil War experts recently posited that neither the tactical genius of Grant nor the moral superiority of Lincoln […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Apple Exchange Apple is pushing its iTunes Radio inventory, according to Adweek, as it aims to compete with other ad-supported radio services. It’s also looking to create an RTB exchange for in-app ads. However, sellers are being told to focus on radio right […]

WPP Group’s digital and direct marketing agency Wunderman and its media-buying agency MEC have launched a joint venture called CHOREOGRAPH to address converging client demands in paid, earned and owned media. The proliferation of cross-channel marketing campaigns and the subsequent need to marry transactional, customer and demographic data with audience-level information drove CHOREOGRAPH’s creation. “Over […]

Last January, T-Mobile declared itself the “Uncarrier.” It was part of a massive brand revamp, one that involved a new network, new devices (including iPhones) and new phone plans (and the carrier might be in line for yet another overhaul, if rumors about a possible acquisition by rival carrier Sprint bear fruit). T-Mobile’s “Uncarrier” messaging […]

Dan Lagani, the print ad sales veteran who joined lifestyle content network Glam Media as its chief revenue officer and president late last month (read the release), doesn’t feel there is a print vs. digital way of doing business anymore. “Digital has reached maturity, though it’s still early,” he said. “So I don’t even categorize […]

Late last year, we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?” This year we invited some of those same contributors to evaluate their earlier forecasts and update them for 2014. The below is from Mark Grether, chief […]

As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. “The trends that continued from the previous […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for Yahoo!  I read a lot: business plans and other fiction, nonfiction and — more recently — William Safire’s “On Language” columns. I’ve always been […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Buy Marketo purchased Israel-based Insightera for $20 million, according to GigaOM, giving Marketo a website customization platform. Insightera uses visitor data to tailor a website experience for each individual in the hopes of making them more receptive to ads. The company is a […]

Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes Adobe Analytics, Adobe Social, Adobe Target, Adobe Media Optimizer, Adobe Campaign and Adobe Experience Manager, “continues to do exceedingly well,” said Adobe CEO Shantanu Narayen during the Q4 earnings call […]