“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, advisor and data lead for Prohaska Consulting and Altiscale. Publishers’ and brands’ segment data may flow through their data management platforms (DMP), but since they don’t own the user IDs (the platform […]
BuzzFeed set its stake in branded content back when display was king. Today, as publications derive an increasing share of their revenue from branded content, Chief Revenue Officer Lee Brown sees that competition creating a market. “More awareness and education in the marketplace creates more opportunity for everyone,” Brown said. “We’re excited about our share […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim McGinty, senior director of content marketing at IDG. Brands churn out massive volumes of content in hopes that it resonates with their customers. At the same time, customer expectations are higher than ever […]
Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around Facebook’s entry into header bidding is about disrupting Google’s dominance across its publisher stack, but there is a bigger development that […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Hogg, UK managing director at Lotame. We think of a hammer as a single-use tool. Swing the hammer hard and pound a nail into place. But turn the hammer around and you’ll see […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, vice president of advertising at Chegg. I receive a deluge of pitches from advertising networks, exchanges, supply-side platforms and every other ad tech acronym that aims to help publishers monetize their inventory. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Matan Cohen, director of innovation at YouAppi. Imagine if you could eat everything you wanted and stay trim without exercising. You could apply that analogy to Android Instant Apps, where you can use these apps […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. One of the most desired outcomes of programmatic advertising is the ability to reserve inventory for a guaranteed buy. Getting guaranteed access to brand-safe, premium […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative. Premium content publishers have a reputation for not being very technical. Any time a new digital channel arises, the more technical it is, the more […]
