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»Prohaska Consulting and Altiscale

The First-Party Data Lake

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, advisor and data lead for Prohaska Consulting and Altiscale. Publishers’ and brands’ segment data may flow through their data management platforms (DMP), but since they don’t own the user IDs (the platform... Continue reading »
by AdExchanger // September 16th, 2016 //
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