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»The Sell Sider

Greg Garunov, EVP, Business & Strategic Development, Sightly
When Did it Become Okay to Grade Our Own Homework?

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your... Continue reading »
by AdExchanger Guest Columnist // October 15th, 2021 //
»
Scopely’s CMO On Why Performance Marketing Needs To Be About More Than Math And Measurement

"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com tomorrow. Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. “We’re... Continue reading »
by Allison Schiff // October 13th, 2021 //
»
The Dirty Little Secret About Media’s Digital Supply Chain (And What You Can Do About It)

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too... Continue reading »
by AdExchanger Guest Columnist // October 8th, 2021 //
»
Andrew Frank, VP distinguished analyst at Gartner
Cohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem?

"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the... Continue reading »
by AdExchanger Guest Columnist // October 6th, 2021 //
»
How Rakuten Rewards Is Adapting To A New Affiliate Model – The First-Party Ad Platform

“The Sell Sider” is a column written by the sell side of the digital media community. Rakuten Rewards, formerly Ebates, is an 800-pound gorilla in the affiliate marketing business. But what’s the point of being biggest if nobody wants to be in the affiliate business? Since its acquisition by the Japanese ecommerce giant Rakuten and... Continue reading »
by James Hercher // September 24th, 2021 //
»
Rich Calkins OpenX
First-Party Data Is More Than Just Emails

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless hours in industry working groups, getting deep in the weeds to solve problems is all but required. But when it... Continue reading »
by AdExchanger Guest Columnist // September 17th, 2021 //
»
Black Media Is An Untapped Goldmine, But Earning Trust Won’t Be Easy

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Damian Benders, general manager of B Code Media. The world’s commitment to addressing social injustice has been magnified and reinvigorated. After the movement gained massive momentum in the past year, more advertisers acknowledged the... Continue reading »
by AdExchanger Guest Columnist // September 8th, 2021 //
»
Mike Chowla PubMatic
It’s Time For Publishers To Embrace Server-to-Server

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are... Continue reading »
by AdExchanger Guest Columnist // September 1st, 2021 //
»
Facing The Cruel Reality Of First-Price Auctions

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Kean Wang, VP, Product & Strategy, Intowow Innovation. When Google Ad Exchange completed the last mile of the industry’s transition from second-price auctions to first-price auctions in September 2019, publishers were enthusiastic about the... Continue reading »
by AdExchanger Guest Columnist // August 24th, 2021 //
»
Lara-OShea-Executive-Strategy-Director
Data Says No: In Defense Of The Right Brain

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Lara O’Shea, Executive Strategy Director, VMLY&R. Those who lived in noughties Britain will remember the scenes in Little Britain where David Walliams played customer service advisor Carol Beers; she lived behind her computer screen,... Continue reading »
by AdExchanger Guest Columnist // August 20th, 2021 //
»
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