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»The Sell Sider

How Will Publishers Fare As Google Moves To Kill Cookies In Chrome?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. “You have no control. Who lives, who dies, who tells your story.” – Washington and Company, “Hamilton” The Google Chromium team announced on Tuesday the... Continue reading »
by AdExchanger // January 16th, 2020 //
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The 2020s: Publishers Must Wield Their Powerful Tools For Cleaner Ad Experiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. With the California Consumer Protection Act (CCPA) at our doorstep and the General Data Protection Regulation (GDPR) and Apple’s Intelligent Tracking Prevention (ITP)... Continue reading »
by AdExchanger // January 10th, 2020 //
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2020s: The Decade For Publishers To Lean In

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. As we close the chapter on the last decade, congrats to the publishers that are still standing. Now it’s time to take a step in: A fundamentally different approach is needed to... Continue reading »
by AdExchanger // January 3rd, 2020 //
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Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order

The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and... Continue reading »
by Allison Schiff // December 20th, 2019 //
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The 3 Changes Google Must Make To Truly Level The Playing Field

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Lucie Laurendon, senior product marketing manager at Smart. Google’s surprising move to a first-price unified auction was met with cautious optimism and doses of skepticism. Dropping last-look advantage in Google Ad Manager’s second-price auction... Continue reading »
by AdExchanger // December 13th, 2019 //
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A Subprime Content Crisis

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Brendan Spain, vice president of advertising for the Americas at the Financial Times. The subprime mortgage crisis of 2008 came to a head when mortgage-backed securities that had received AAA ratings were jammed with... Continue reading »
by AdExchanger // December 6th, 2019 //
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SSPs: The New Ad Tech Chameleon

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. In the ad tech supply chain, supply-side platforms (SSPs) have traditionally served as a proxy for the publisher, helping manage ad... Continue reading »
by AdExchanger // November 22nd, 2019 //
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TripAdvisor Journeys Into Non-Travel Advertising

Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that's changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google encroaches on its hotel research-and-booking revenue with its own planning tools. In TripAdvisor’s most recent earnings report, revenue from hotel ads shrank 14%. So the 20-year-old company is pitching nonendemic... Continue reading »
by Sarah Sluis // November 15th, 2019 //
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How Publishers Can Fight The Identity Crisis

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. I am finding that the major issues in our industry are increasingly overlapping with the major issues of our country, and not just when hearing Zuck,... Continue reading »
by AdExchanger // November 8th, 2019 //
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Game Publisher Tilting Point Knows User Acquisition – And Shows Others How It’s Done

Tilting Point doesn’t just develop its own free-to-play mobile games. It helps other app publishers run performance marketing campaigns and, in some cases, even funds their game development. “We call it progressive publishing,” said CEO Kevin Segalla, who founded the studio in 2012. Over the last few years, Tilting Point has invested tens of millions... Continue reading »
by Allison Schiff // November 1st, 2019 //
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