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»The Sell Sider

Alessandro De Zanche headshot
Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Are we witnessing a renaissance in media owners’ data and audience strategies? It feels like yesterday when many media brands believed having a data strategy meant... Continue reading »
by AdExchanger // December 4th, 2020 //
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Matt Prohaska, principal and CEO at Prohaska Consulting
‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results... Continue reading »
by AdExchanger // November 25th, 2020 //
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Rachel Parkin headshot
How To Remake The Web As A Platform For Branding

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Advertising plays a vital role on the web. Ads fund publishers in creating great content for all consumers to freely access. In return,... Continue reading »
by AdExchanger // November 20th, 2020 //
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Who Owns Contextual?

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media at Leaf Group. As the cookie crumbles, publishers are on the precipice of a power-balance reset, and the opportunity is theirs to lose. In... Continue reading »
by AdExchanger // November 18th, 2020 //
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It’s Time To Zero In On Demand-Path Optimization

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wenda Zhou, publisher product lead at IPONWEB. The quest for cleaner supply has been high on the buyer agenda for some time, with much written about why routes through... Continue reading »
by AdExchanger // November 11th, 2020 //
»
Big Publishers Can Monetize Each Browser. Everyone Else Must Make Hard Choices.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Zacharski, CEO at ENGINE Media Exchange. A new browser war is here, thanks to how Google, Apple, Microsoft, Facebook and a slew of startups have positioned themselves in the data privacy debate. While... Continue reading »
by AdExchanger // November 6th, 2020 //
»
Jordan Grossman, EVP of ad sales, GasBuddy
Apple’s IDFA Changes Will Help Advertising Get Back To Its Roots

"The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks... Continue reading »
by AdExchanger // November 4th, 2020 //
»
Alessandro De Zanche headshot
For Media Owners, A Single Customer View Starts In The Boardroom

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and... Continue reading »
by AdExchanger // October 30th, 2020 //
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User Privacy Doesn’t Solve Publisher Privacy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers... Continue reading »
by AdExchanger // October 28th, 2020 //
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The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period... Continue reading »
by AdExchanger // October 23rd, 2020 //
»
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