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»The Sell Sider

Publishers: Clean Up Your Ads.txt!

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Ads.txt has been a standard for several years now and has become something that we take for granted. That’s a good thing, as it speaks to... Continue reading »
by AdExchanger // August 12th, 2020 //
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Brian Sapp, Jam City’s VP of user acquisition marketing
Jam City: ‘Every Function Of Our Business Is Data-Driven, Including Creative’

Jam City is jamming, despite COVID-19. The LA-based casual mobile game studio plans to hire artists, producers, data analysts and people focused on creative strategy. Gaming is one of the few verticals that’s growing during the ongoing health crisis. People started playing more games when stay-at-home orders were announced in March, and the behavior has... Continue reading »
by Allison Schiff // August 5th, 2020 //
»
Programmatic Ads Could Hurt Publishers’ SEO Efforts

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Shuptrine, vice president of marketing at Adzerk. In May Google announced major 2021 changes to its search ranking algorithm, including the addition of core web vitals, which are new metrics related to page... Continue reading »
by AdExchanger // July 31st, 2020 //
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Rob Rasko headshot
The Cookie Is Crumbling And COVID-19 Is Still Here, But Digital Advertising Will Be OK

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rob Rasko, founder and CEO at The 614 Group. It’s hard not to look at 2020 as annus horribilis, if I may quote the Queen. We all entered the new year very much aware that our... Continue reading »
by AdExchanger // July 29th, 2020 //
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Lomit Patel, VP of growth, IMVU
IMVU On Applying Automation To Digital Media During The COVID-19 Era

Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn in 2017. Growth marketing, he said, is as much about expansion as it is about mitigating risk. “I never only think about the moment, I think 12 to 18 months out,” said Patel, who joined... Continue reading »
by Allison Schiff // July 24th, 2020 //
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Michael Smith, CMO, NPR
How NPR Is Using Podcasts To Reach Younger Listeners And Return To Its Public Media Roots

Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. But media companies are also contending with a third giant trend: the shift in how people consume media as... Continue reading »
by Allison Schiff // July 22nd, 2020 //
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Erik Requidan headshot
The Pandemic Creates An Opening For Publishers To Reimagine Their Sites And Declutter

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. You may have noticed that as we all face months working at home, some of us took to a more rigorous brand of spring cleaning this year.... Continue reading »
by AdExchanger // July 17th, 2020 //
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The Next Phase In SPO Is Based On Value Creation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Shaughnessy, senior vice president of operations and partnerships at Kargo. The economic downturn caused by COVID-19 has accelerated supply-path optimization (SPO) conversations and will force suppliers that don’t exceed buyer demands and expectations... Continue reading »
by AdExchanger // July 15th, 2020 //
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Alessandro De Zanche headshot
Media Owners Need A New And Powerful Narrative To Attract Ad Spend

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today... Continue reading »
by AdExchanger // July 10th, 2020 //
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Food52 Clarie Chambers
Food52 Broadens Its Ambitions By Bringing On Chief Commercial Officer Claire Chambers

As people nest in their homes during the pandemic, Food52 has been serving them content – and products – that match their interests. During the pandemic, sales in Food52’s shop have risen 175% year over year. Unique visitors doubled in May. But the pandemic also changed Food52’s own ambitions to grow its brand. After receiving... Continue reading »
by Sarah Sluis // July 8th, 2020 //
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