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»The Sell Sider

The Diversification Dilemma: New Avenues for Publishers to Consider in 2021

"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written by Benjamin Blank, chief executive officer of UPROXX. The world of publishing learned how to be nimble in times of turbulence during 2020.  While some evolution was expected (particularly in the digital realm), the obvious shakeup... Continue reading »
by AdExchanger // March 8th, 2021 //
»
Tom Kershaw Prebid
Google’s Non-Announcement Shocks The Ad Industry – Again

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today's column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos... Continue reading »
by AdExchanger // March 4th, 2021 //
»
Joe Root Permutive CEO
Exit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today's column is written by Joe Root, CEO and co-founder of Permutive. Google shook the industry Wednesday when it confirmed that it was removing identifiers (a.k.a. third-party cookies) from its products for good –... Continue reading »
by AdExchanger // March 4th, 2021 //
»
Publishers Need To Fix Their Approach To Performance Testing

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Priti Patel Powell, senior director of business development and strategy at PubMatic. Mention an A/B test and many advertisers immediately think about creative assets. Pitting one design or bit of content against another is... Continue reading »
by AdExchanger // March 4th, 2021 //
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To Succeed Without Cookies, Try Content Commerce

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers,... Continue reading »
by AdExchanger // February 26th, 2021 //
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When Cookies Go Away, Is There Life Beyond The Login?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mathieu Roche, CEO of ID5. The post-cookie identity debate is often presented as follows: users who authenticate themselves and provide their email address can be identified over time and across sites; all others are... Continue reading »
by AdExchanger // February 24th, 2021 //
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How Can Publishers Gird Their Futures

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, CMO at LiveIntent. Around 2015, publishers who put all their eggs in the basket of being promised rising engagement from videos on Facebook were caught in a precarious position when it turned out... Continue reading »
by AdExchanger // February 19th, 2021 //
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Why The Ad Industry Should Care About Core Web Vitals – And The Impact For Publishers Who Ignore The Dreaded “Layout Shift”

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amanda Hicks, director of product for The Washington Post's Research, Experimentation & Development (RED) team. In the ever-evolving struggle to maximize traffic and ad revenue, publishers increasingly favor search traffic to bring audiences to their... Continue reading »
by AdExchanger // February 12th, 2021 //
»
Bloomberg Media Takes A Bull Position On Subscriptions

"The Sell Sider" is a column written for the sell side of the digital media community. The proliferation of paywalls to access content could be viewed as a bad thing as publishers compete for eyeballs. In fact, perhaps the opposite is true. Media publications are collectively training consumers to pay for the value they derive from... Continue reading »
by Sarah Sluis // February 10th, 2021 //
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Brian Weiss Freestar
What Publishers Will Need To Change About Their Ad Experience For Google’s Core Web Vitals

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Brian Weiss, yield and product strategy manager at Freestar. Publishers battling for the top ranking among the most-searched keywords face a big change to the rules of the game in May 2021, when Google will... Continue reading »
by AdExchanger // February 5th, 2021 //
»
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