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»The Sell Sider

IHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships

The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, hospitalization and mortality rates. Black-owned businesses were hit especially... Continue reading »
by Allison Schiff // April 16th, 2021 //
»
Alessandro De Zanche
Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The most serious threat to publishers’ business models is coming from within. I’m talking about email-based universal IDs. In the last couple of years, media... Continue reading »
by AdExchanger Guest Columnist // April 13th, 2021 //
»
The Three Steps To Building A Global Publishing Business

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Sara Badler, SVP of advertising and partnerships at Dotdash. Fries or crisps? Elevator or lift? Even among English speakers there are a host of regional differences for the global traveler to wrap their his or... Continue reading »
by AdExchanger Guest Columnist // April 9th, 2021 //
»
How Local Pubs Are Taking The Reins With Their Own Version Of A Single Sign-On

Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late March, the Local Media Consortium (LMC) launched NewsPassID, a single sign-on solution and ad network, designed to help the 5,000 local publishers represented by the LMC to aggregate their first-party data and clean up their... Continue reading »
by Allison Schiff // April 7th, 2021 //
»
Clubhouse, Twitch, TikTok And Hulu: Some Spider Studios' New COO On Conquering New Platforms

Publications like Scary Mommy, Fatherly and The Dad speak to the joys and insecurities of being a parent. These brands have created enviable engagement with their community of moms and dads, that span across platforms: email, websites and both old social media sites (Facebook) and new (Twitch). “You can’t ask for a healthier media company,”... Continue reading »
by Sarah Sluis // April 2nd, 2021 //
»
Four Ways Publishers Can Use Data to Get Closer to Buyers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Wenda Zhou, Head of Media Operations, IPONWEB. When programmatic first started, publishers largely viewed it as another channel they could use to offload remnant inventory and squeeze out more revenue. It wasn’t considered a risk... Continue reading »
by AdExchanger Guest Columnist // March 31st, 2021 //
»
Inside Outside CEO’s Venture-Backed Plan To Create An Active Lifestyle Bundle

“The Sell Sider” is a column written by the sell side of the digital media community. What’s one way to combat subscription fatigue? Create a bundle. “Our view is that what Apple has done, what Netflix has done, we want to do in the active lifestyle category,” said Outside CEO Robin Thurston. In February, the... Continue reading »
by Sarah Sluis // March 26th, 2021 //
»
Time's Up Pubs: Start Talking To Your Users NOW

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rob Beeler, founder of Beeler.Tech. Publishers, your time is up. What has worked in the past will soon stop working for us. Problems we've not attended to will soon bite us in the ass.... Continue reading »
by AdExchanger // March 24th, 2021 //
»
Why Publishers Should Go Long On Sales Capabilities

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. As we look ahead to life after third-party cookies, publishers and advertisers alike are on the hunt for solutions. To date, most of... Continue reading »
by AdExchanger // March 19th, 2021 //
»
Apple's Lower Commission Won't Offset the Larger Damage It's Doing to Publishers via IDFA Changes

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ionut Ciobotaru, Chief Product Officer at Verve Group. With the loss of IDFA and the resulting limitations on audience targeting, all signs point to a significant hit for app ad revenues. Developers can expect... Continue reading »
by AdExchanger // March 17th, 2021 //
»
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