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»The Sell Sider

Nathan Levin, CEO and founder of Mobile UA Ltd
Post-IDFA Advice For Pubs: Work Directly With Your Advertisers

Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of a publisher’s traffic is being arbitraged, said Nathan Levin, CEO and founder of Mobile UA Ltd., a one-man consultancy he founded in 2018 to help developers navigate the mobile ecosystem’s complexities and tripwires. His clients... Continue reading »
by Allison Schiff // September 18th, 2020 //
»
Rachel Parkin headshot
How To Solve For Scalability Of Publisher First-Party Data

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Tick tock goes the clock. (Not that TikTok.) The countdown to the end of cookies is on. And with that, third-party data will... Continue reading »
by AdExchanger // September 16th, 2020 //
»
Ken Blom, BuzzFeed’s SVP of ad strategy and partnerships
BuzzFeed Starts Buzzing Again As Advertisers Return

Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and end a program that cut union members’ schedules and pay by 20%. In late March, BuzzFeed was one of the first publishers to announce pandemic-related cost-cutting measures with tiered 5% to 25% salary cuts, followed... Continue reading »
by Allison Schiff // September 11th, 2020 //
»
wondery
Why Wondery Launched A Stand-Alone Podcast App

Consumers might be willing to pay for Netflix, Disney Plus and Amazon Prime to watch TV, but they’re not as open to shelling out bucks for subscription podcast apps. Although some podcasts are able to drum up their own subs, most podcasts are distributed freely, and a majority of listeners in the United States use... Continue reading »
by Alison Weissbrot // September 9th, 2020 //
»
Mike Brooks, WeatherBug’s SVP of revenue
Tips From The Trenches: Sustainable App Publishing In A Post-IDFA World

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Mike Brooks, SVP of revenue at WeatherBug. WeatherBug has participated in dozens of closed-door partner and ecosystem meetings regarding Apple’s impending iOS 14 release, and one thing has become painfully clear: App publishers bear... Continue reading »
by AdExchanger // September 4th, 2020 //
»
David Gregson, a product manager at Twitter’s MoPub
Here’s How MoPub Is Adapting To Apple’s IDFA Changes – Which Are Less Than A Month Away

Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still a lot of open questions that remain, said David Gregson, a product manager at Twitter’s MoPub who’s directly involved with the mobile exchange’s response plan to Apple’s updates. “There’s still a lack of clarity about... Continue reading »
by Allison Schiff // September 2nd, 2020 //
»
Ads.cert: The Crucial Next Step Toward Full Transparency

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bijan Ziaei, director of demand partnerships at VRTCAL. Publishers, advertisers and ad tech vendors all support reducing ad fraud and increasing marketplace transparency. Yet, one of our most powerful... Continue reading »
by AdExchanger // August 26th, 2020 //
»
Local Media Dropped The Ball Against Facebook And Google: Here’s How They Can Pick It Back Up

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Donnelly, founder of A Media Operator. While there’s some truth to local media companies’ claim that Facebook and Google – which dominate the ad business – caused their... Continue reading »
by AdExchanger // August 21st, 2020 //
»
Alexandre Tan, VP of advertising and brand partnerships at Gameloft & Maryline Pellerin, insights director at Vivendi Brand Marketing
Gameloft: ‘Gamers Are Not Just Gamers, They’re Consumers’

Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of... Continue reading »
by Allison Schiff // August 19th, 2020 //
»
Alessandro De Zanche headshot
To Win Back The Audience, Digital Advertising Must Return To Innovation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on a page. And video ads take... Continue reading »
by AdExchanger // August 14th, 2020 //
»
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