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»The Sell Sider

SKAdNetwork Three Point … Doh!

Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Facebook CFO David Wehner has noted on multiple company earnings calls that investors should expect a revenue dip related to ad targeting headwinds, aka, Apple’s AppTrackingTransparency. But what... Continue reading »
by AdExchanger Guest Columnist // May 12th, 2021 //
»
Alessandro De Zanche headshot
A Joycean Stream Of Consciousness On Apple’s ATT

"The Sell Sider" is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of digital advertising is struggling to accept the... Continue reading »
by AdExchanger Guest Columnist // May 7th, 2021 //
»
In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Aly Nurmohamed, General Manager at Permutive. With every Google, Apple and Firefox announcement, the status quo of the open web is rocked. The ecosystem of advertisers, ad tech companies and publishers falls out of balance. With... Continue reading »
by AdExchanger Guest Columnist // May 5th, 2021 //
»
Jonathan Gill Backtracks
The Clubhouse Effect: How User-Generated Content Impacts Your Audio Strategy

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Jonathan Gill, CEO and founder of Backtracks.  Clubhouse entered the year with a bang. Whether it goes out with a mic drop, crackle of static or becomes the next defining social network, its staying power... Continue reading »
by AdExchanger Guest Columnist // April 30th, 2021 //
»
Let's Give Walled Gardens The Name They Deserve: Roach Motels

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Jay Stocki, the data practice lead at Prohaska Consulting. When consumer data goes into a walled garden, it never comes out. Ad dollars go in, but the true measurement of the results never come out.... Continue reading »
by AdExchanger Guest Columnist // April 21st, 2021 //
»
IHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships

The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, hospitalization and mortality rates. Black-owned businesses were hit especially... Continue reading »
by Allison Schiff // April 16th, 2021 //
»
Alessandro De Zanche
Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The most serious threat to publishers’ business models is coming from within. I’m talking about email-based universal IDs. In the last couple of years, media... Continue reading »
by AdExchanger Guest Columnist // April 13th, 2021 //
»
The Three Steps To Building A Global Publishing Business

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Sara Badler, SVP of advertising and partnerships at Dotdash. Fries or crisps? Elevator or lift? Even among English speakers there are a host of regional differences for the global traveler to wrap their his or... Continue reading »
by AdExchanger Guest Columnist // April 9th, 2021 //
»
How Local Pubs Are Taking The Reins With Their Own Version Of A Single Sign-On

Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late March, the Local Media Consortium (LMC) launched NewsPassID, a single sign-on solution and ad network, designed to help the 5,000 local publishers represented by the LMC to aggregate their first-party data and clean up their... Continue reading »
by Allison Schiff // April 7th, 2021 //
»
Clubhouse, Twitch, TikTok And Hulu: Some Spider Studios' New COO On Conquering New Platforms

Publications like Scary Mommy, Fatherly and The Dad speak to the joys and insecurities of being a parent. These brands have created enviable engagement with their community of moms and dads, that span across platforms: email, websites and both old social media sites (Facebook) and new (Twitch). “You can’t ask for a healthier media company,”... Continue reading »
by Sarah Sluis // April 2nd, 2021 //
»
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