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»The Sell Sider

Why Ads.Txt Has Failed - And What To Do About It

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Roberts, founder and interim CEO of Kubient. Ads.txt was an ambitious initiative spearheaded by the IAB to clean up the digital ad supply chain and help publishers list the... Continue reading »
by AdExchanger // January 20th, 2021 //
»
The Big Questions For Digital Advertising In 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Just under a year ago, Google announced the deprecation of third-party cookies (3PC) in Chrome in early 2022. To replace 3PC, Google pointed to the Privacy... Continue reading »
by AdExchanger // January 15th, 2021 //
»
What SupplyChain Object Shows About Seller Behavior

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. SupplyChain Object, along with its companion Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platforms... Continue reading »
by AdExchanger // January 13th, 2021 //
»
As The Influencer Marketing Industry Expands, Creators And Brands Must Self-Police

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Mary Keane-Dawson, group CEO of TAKUMI. Influencers’ role in society is evolving dramatically, particularly in 2020 which has brought a global pandemic, racial unrest and the most volatile... Continue reading »
by AdExchanger // January 4th, 2021 //
»
Julie Shumaker, Unity’s VP of revenue for Operate Solutions
Unity Technologies: ‘The World Is Made Up Of Gamers’

Unity Technologies raised more than $1.3 billion during its IPO in September at a $13.6 billion valuation, proof positive that the gaming industry isn’t playing around. Roughly 750,000 creators, mainly game developers, use the Unity platform to build their apps, and Unity’s game engine powers game titles played on billions of devices around the world,... Continue reading »
by Allison Schiff // December 30th, 2020 //
»
3 Considerations To Get The Best Out Of Lazy Loading

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Madhavan Rathinam, VP of ad operations and customer success of Automatad. As an industry, we never get bored of discussing “viewability.” And rightly so. Viewability has great influence on both... Continue reading »
by AdExchanger // December 23rd, 2020 //
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How Publishers Can Regain Control In A Post-Cookie World

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media, Leaf Group. Last month we looked at how publishers may be losing their grasp on the contextual opportunity ahead. This month, we’ll explore the... Continue reading »
by AdExchanger // December 18th, 2020 //
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AJ Frucci, VP, Concert & Programmatic, Vox Media
Vox Media Is All In On The Open Web

Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media. Last year, third-party targeting made up the vast majority,... Continue reading »
by Allison Schiff // December 16th, 2020 //
»
Direct Podcast Monetization is Challenging: Here's What Publishers Can Do

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Rachel Reed, senior manager of innovation, and Jessica Roelant, director of ad product, at Meredith Corporation. As audio measurement and ad tech finally catch up to digital standards, podcast... Continue reading »
by AdExchanger // December 11th, 2020 //
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Craig Aron, SVP of growth and strategic business development at Bidtellect
SPO: The Future Is Already Here

“The Sell Sider” is a column written by the sell side of the digital media community.  Today's column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two... Continue reading »
by AdExchanger // December 9th, 2020 //
»
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