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»The Sell Sider

Leaf Group CEO Details Its Commerce-Focused Rebrand And Acquisition By Graham Holdings

"The Sell Sider" is a column written by the sell side of the digital media community. Ever since its rebrand in 2016, Leaf Group has been focused on – forgive the pun – turning over a new leaf. The formerly named Demand Media worked to overcome its reputation as a content farm that churned out... Continue reading »
by Anthony Vargas // January 19th, 2022 //
»
Alessandro De Zanche headshot
Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission?

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Alessandro De Zanche, an audience and data strategy consultant. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Media owners today risk losing control of one of their... Continue reading »
by AdExchanger Guest Columnist // January 12th, 2022 //
»
Alon Rosenthal, CEO & Founder, WhizzCo
Moving Content Recommendation Out Of The Chumbox

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Alon Rosenthal, CEO and founder of WhizzCo. In the last few years, content recommendation has been the subject of serious criticism  related to the quality of the ads and content served. In the content... Continue reading »
by AdExchanger Guest Columnist // January 5th, 2022 //
»
Alexander Azarov, CEO & Founder, Clickio
Publishers, Stop Prioritizing Monetization Over User Experience

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Alexander Azarov, CEO and founder of Clickio.  After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com this afternoon. Premium publishers are some of the least compliant with... Continue reading »
by AdExchanger Guest Columnist // December 23rd, 2021 //
»
Curation Can Bring Simplicity And Order To The Supply Side

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Romain Job, Chief Strategy Officer, Smart AdServer.  With our programmatic marketplace becoming increasingly unwieldy, the challenge of identity resolution in a privacy-first, consent-based marketplace has made curation essential. What is curation? Simply put, it’s... Continue reading »
by AdExchanger Guest Columnist // December 22nd, 2021 //
»
Ken Willner, chief growth officer, TextNow
TextNow: ‘We’re Always Looking For Ways To Marry Monetization With Value’

"The Sell Sider" is a column written by the sell side of the digital media community. TextNow, a free text, voice and video calling app, is on track to hit $100 million in revenue this year, up from $62 million in 2020. The company is profitable. Fun fact, most of that revenue comes from advertising.... Continue reading »
by Allison Schiff // December 17th, 2021 //
»
Kunal Nagpal, SVP and GM, publisher platform & exchange, InMobi
As Mediation Evolves, App Developers Are At A Crossroads

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Kunal Nagpal, SVP and GM, publisher platform and exchange, at InMobi. The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make.   Mediation requires technological expertise, scale,... Continue reading »
by AdExchanger Guest Columnist // December 15th, 2021 //
»
The Sports Marketing Institution Learfield Has Big Plans For College Athletes (Now That They Can Make Money)

Jennifer Davis was named CMO of Learfield, a college sports sponsorship and media company, in March of this year. In June, the Supreme Court upended the world of college sports and marketing by handing down a decision that guarantees college athletes the right to accept sponsorship and endorsement deals – which formerly would have had... Continue reading »
by James Hercher // December 10th, 2021 //
»
Thanh Do, product marketing manager, Permutive
ATT Is Here, But First-Party Data Offers A Path Forward For App Publishers

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Thanh Do, product marketing manager at Permutive. It’s no secret that Apple’s App Tracking Transparency (ATT) framework has rocked the advertising industry. Before the introduction of opt-in consent, 70% of users enabled cross-app tracking.... Continue reading »
by AdExchanger Guest Columnist // December 8th, 2021 //
»
Meiry Vaknin, VP of partnerships, YouAppi
In-Game Advertising Finally Came Of Age During The Pandemic – But Challenges Persist

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Meiry Vaknin, VP of partnerships at YouAppi. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. The mobile gaming market is set to grow 4.4% in 2021 to... Continue reading »
by AdExchanger Guest Columnist // December 3rd, 2021 //
»
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