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»The Sell Sider

Can We Please Reduce This Link In The Programmatic Chain Already?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. It’s 2020, and we still have both supply-side platforms (SSPs) and demand-side platforms (DSPs) standing in the way of buyers and sellers, each taking a 15-20%... Continue reading »
by AdExchanger // February 25th, 2020 //
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A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building,... Continue reading »
by AdExchanger // February 21st, 2020 //
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Sellers.json Is Great, But It Could Be Better

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward.... Continue reading »
by AdExchanger // February 19th, 2020 //
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Publishers Must Unite Around A Consumer-Facing Consent Standard

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as... Continue reading »
by AdExchanger // February 14th, 2020 //
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Buy-Side Transparency: The Next Wave Of Consolidation

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. While the cookie bonfire rages on for the next two years, there’s another spark igniting change in the ecosystem: supply-chain transparency. It may... Continue reading »
by AdExchanger // February 12th, 2020 //
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Can Group Nine CRO Geoff Schiller Siphon Ad Dollars From Linear TV?

Fresh off the acquisition of PopSugar last October, Group Nine Media vowed to turn a profit in 2020 – putting Chief Revenue Officer Geoff Schiller, a PopSugar transplant, in charge of finding the advertising dollars that will bring the media organization into the black. A good amount of those dollars will come from video advertising.... Continue reading »
by Sarah Sluis // February 7th, 2020 //
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Publisher Advertising And Marketing Teams Are Starting To Converge

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do... Continue reading »
by AdExchanger // January 31st, 2020 //
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WeatherBug Wishes Apps Would Get With The Programmatic Program Faster

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app,... Continue reading »
by Allison Schiff // January 28th, 2020 //
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WebMD Uses Data To Connect Sponsored Content To Customer Journeys

People visit WebMD to research their health conditions and treatment, yielding a vast array of data about how people engage with different topics. The medical site’s knowledge about its readers now informs it nearly 3-year-old sponsored content program, which booked $20 million in revenue during its first year. WebMD can show clients how the customer... Continue reading »
by Sarah Sluis // January 24th, 2020 //
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How Will Publishers Fare As Google Moves To Kill Cookies In Chrome?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. “You have no control. Who lives, who dies, who tells your story.” – Washington and Company, “Hamilton” The Google Chromium team announced on Tuesday the... Continue reading »
by AdExchanger // January 16th, 2020 //
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