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»The Sell Sider

Hypercasual Gaming Will Inherit The Earth

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these games.” Considering the audience is anything but hardcore, the key to success in hypercasual is creating a game that’s snackable and simple to understand.... Continue reading »
by Allison Schiff // April 3rd, 2020 //
»
Significant Investment Needed To Unlock The Potential Of Publisher First-Party Data

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. The world is, rightfully so, consumed with the pressing issues surrounding the spread of COVID-19 and economic fallout. That doesn’t change the fact that many... Continue reading »
by AdExchanger // April 1st, 2020 //
»
Short-Termism Can Do Great Damage During A Pandemic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it's a humankind issue. Humanity, locked down in... Continue reading »
by AdExchanger // March 27th, 2020 //
»
The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Before the COVID-19 pandemic dominated the spotlight and our daily lives, the digital advertising industry was rife with speculation about the future of marketing and advertising... Continue reading »
by AdExchanger // March 25th, 2020 //
»
Our Global Identity Crisis And Revolution: Keeping The Momentum Going

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jason White, global publisher and tech strategy at Prohaska Consulting. Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through... Continue reading »
by AdExchanger // March 20th, 2020 //
»
How French Video Publisher Brut Made Its US Debut By Covering Underreported Stories

The French video publication Brut emerged with a splash three years ago, just before the French presidential campaign. Brut produces high-quality news content with experienced journalists, but delivered casually, like friends talking to each other. In the short time since its debut, Brut said it became the third-most trusted news source in France. But now,... Continue reading »
by Sarah Sluis // March 18th, 2020 //
»
Shining A Light On The Darker Side Of Bid Shading

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Spears, chief operations officer at The Ozone Project. With better practices in programmatic advertising rapidly replacing the persistent problems of the past, we must call out and challenge things that stand in the way... Continue reading »
by AdExchanger // March 13th, 2020 //
»
Morning Brew: A Media Startup Growing Outside The VC Bubble

In college, Morning Brew CEO Alex Lieberman started sending a recap of the day’s business news to friends looking for finance jobs. Four years later, he’s built a profitable media company that generated $13 million in 2019 revenue, up from $3 million the year before. The company runs lean. After starting the year with just... Continue reading »
by AdExchanger // March 11th, 2020 //
»
What Should Replace The Third-Party Cookie? It Depends On Who You Ask.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, chief technology officer at Ranker. At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors... Continue reading »
by AdExchanger // March 6th, 2020 //
»
Newsweek: ‘The Cannabis Business Is Here To Stay, And We Want To Help It Grow’

Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last... Continue reading »
by Allison Schiff // March 4th, 2020 //
»
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