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»The Sell Sider

Jed Hartman
The Unintended Consequences Of Brand Safety  

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Jed Hartman, US President, Channel Factory. The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers... Continue reading »
by AdExchanger Guest Columnist // July 30th, 2021 //
»
Strategic Commissioning Lets Marketers Tap Into Newfound Publisher Power

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Anthony Capano, North American Managing Director, Rakuten Advertising. For far too long, publishers have gone unrewarded for their influence on consumer behavior. From driving awareness and attracting new-to-file customers to influencing conversion and inspiring... Continue reading »
by AdExchanger Guest Columnist // July 28th, 2021 //
»
Sensical Takes An Algorithm-Free Approach To Kids’ Streaming

"The Sell Sider" is a column written by the sell side of the digital media community. Common Sense Networks, the for-profit arm of news media watchdog group Common Sense Media, launched its free ad-supported streaming service Sensical for children less than a month ago, touting higher standards around child safety and learning compared to algorithm-driven platforms,... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
»
David Kohl TrustX
The Case For Taking The Privacy High Road

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by David Kohl, President and CEO, TRUSTX In the few weeks since Google took its foot off the gas on deprecating Chrome third-party cookies, I’ve been encouraged that publishers and advertisers still appear to be pushing... Continue reading »
by AdExchanger Guest Columnist // July 21st, 2021 //
»
RevenueCat’s Barnard On The Simmering Apple-Developer Feud

"The Sell Sider" is a column written from the perspective of the sell side of the digital media community. App creator-turned-developer advocate David Barnard’s career trajectory is one typical of Apple’s App Store, but also exceptional to the App Store. A recording engineer with no software expertise, Barnard built a profitable stable of mobile apps,... Continue reading »
by James Hercher // July 16th, 2021 //
»
Michael Schwalb JW Player
Why Contextual Targeting Is The Most Inclusive Ad Targeting Tactic

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Michael Schwalb, GM of Data and Advertising at JW Player. For the most part, the internet has made advertising more inclusive. Social media brought attention to stereotypes and discrimination in advertising, and in response, brands... Continue reading »
by AdExchanger Guest Columnist // July 14th, 2021 //
»
How The Media Trust Is Helping CTV Publishers Filter Unwanted Ads

"The Sell Sider" is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that... Continue reading »
by Tony Rifilato // July 9th, 2021 //
»
Corbin de Rubertis
5 Ways for Retailers to Grow Revenue from Social Commerce

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Corbin de Rubertis, head of innovation at Meredith. The pandemic accelerated many consumer trends that were already in motion, including the collapse of the traditional funnel and the proliferation of ecommerce experiences in mobile apps,... Continue reading »
by AdExchanger Guest Columnist // July 7th, 2021 //
»
Ranker One Step Ahead Of A Cookieless Future With First-Party Data

"The Sell Sider" is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies... Continue reading »
by Tony Rifilato // July 2nd, 2021 //
»
Sara Badler
4 Questions Publishers Seeking Identity Partners Need To Ask

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by  Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher's strategy. But as we approach the post-cookie era (even if it happens later than originally planned),... Continue reading »
by AdExchanger Guest Columnist // June 30th, 2021 //
»
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