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»The Sell Sider

Alessandro De Zanche headshot
Media Owners Need A New And Powerful Narrative To Attract Ad Spend

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today... Continue reading »
by AdExchanger // July 10th, 2020 //
»
Food52 Clarie Chambers
Food52 Broadens Its Ambitions By Bringing On Chief Commercial Officer Claire Chambers

As people nest in their homes during the pandemic, Food52 has been serving them content – and products – that match their interests. During the pandemic, sales in Food52’s shop have risen 175% year over year. Unique visitors doubled in May. But the pandemic also changed Food52’s own ambitions to grow its brand. After receiving... Continue reading »
by Sarah Sluis // July 8th, 2020 //
»
CCPA Enforcement Begins: What Every Publisher Needs To Do To Comply

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Julie Rubash, vice president of legal at Nativo. The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and... Continue reading »
by AdExchanger // July 6th, 2020 //
»
How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. I’m doing a lot of prepping lately. With increased demand and stressed supply chains, I’m ordering staples further in advance and stockpiling. We... Continue reading »
by AdExchanger // July 1st, 2020 //
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WashPo’s Zeus Performance Is Gaining Converts With Its Speed And Publisher-Focused Road Map

Since The Washington Post opened up its header-bidding wrapper and ad-rendering engine Zeus Performance to publishers last fall, more than 50 sites have signed on, including The Dallas Morning News and fake news debunker Snopes. For both sites, improving page performance and ad viewability was a major draw. While those short-term boosts provide an immediate... Continue reading »
by Sarah Sluis // June 26th, 2020 //
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As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising. A lack of diversity in experience, backgrounds and... Continue reading »
by AdExchanger // June 24th, 2020 //
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Ugly Delicious Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground”... Continue reading »
by AdExchanger // June 22nd, 2020 //
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The COVID-19 Era Underscores The Importance Of Rooting Out Publisher Fraud

“The Sell Sider” is a column written about the sell side of the digital media community. Today’s column is written by Amanda Martin, vice president of enterprise partnerships at Goodway Group. In the media, where there are eyeballs – time spent – there are dollar signs, and where there are dollars, there is fraud. A... Continue reading »
by AdExchanger // June 17th, 2020 //
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New Buyer Urgency Will Accelerate SPO Activity In 2020

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Hirsch, chief commercial officer at PubMatic. Looking back on global supply-path optimization (SPO) conversations as recently as the first quarter, several common themes were of interest across the board. On the agency side... Continue reading »
by AdExchanger // June 12th, 2020 //
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IAC’s Mosaic Group: Games Get All The Attention, But Utility Apps Are Super Lucrative

Mosaic Group, IAC's global app division, is probably one of the biggest mobile app developers you’ve never heard of. It owns 40 utility apps, including RoboKiller, the largest spam call blocker in the United States; iTranslate, the translation app with the greatest penetration after Google Translate; and the hugely popular Daily Burn fitness app. Mosaic... Continue reading »
by Allison Schiff // June 10th, 2020 //
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