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»The Sell Sider

Group Nine Leaning Into First-Party Data With New Insights Tool

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as  bringing together pizza lovers and a pizza delivery service. “We can... Continue reading »
by Tony Rifilato // June 18th, 2021 //
»
Identity Reality Check: Most Identity Solutions Will Fail

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Ian Trider, VP of RTB platform operations at Centro. If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
Here’s How Music App Audiomack Got 64% Of its Users To Opt Into iOS Ad Tracking

The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief customizable text field above the fateful choice – “Allow tracking” or “Ask app not to track” – where they can share how they use data and why that data sharing might benefit a user. But there are... Continue reading »
by Allison Schiff // June 11th, 2021 //
»
Inside Blackstone’s $1.3 Billion Bet On B2B Data And Media With IDG

Blackstone made one of the splashiest digital media deals of the past year last week when it acquired the B2B media and mar tech company International Data Group (IDG). IDG might not attract your average consumer. but its portfolio of some 300 tech and IT publications, including CSO, TechHive and Computerworld, fuels one of the... Continue reading »
by James Hercher // June 8th, 2021 //
»
M&A in M&E: The Future Is 'Big Box' Media Companies

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Matt Gay, the Managing Director of Media & Entertainment at Wizeline. Well, the media industry is beginning to mature. Or is it? We are entering a new wave of mergers and acquisitions (M&A) in the... Continue reading »
by AdExchanger // June 4th, 2021 //
»
Sonia Jain New York Times
Three Reasons To Stop Overlooking Audio Advertising

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Sonia Jain, senior manager of custom research for The New York Times. It’s time to stop overlooking the most obvious place to invest ad dollars in 2021: audio. In our search for comfort, information and... Continue reading »
by AdExchanger Guest Columnist // June 2nd, 2021 //
»
Mike Chowla PubMatic
It’s Time To Say Goodbye To VPAID, For Real This Time 

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is by Mike Chowla, Sr. Director of Product Management at PubMatic and video chair for Prebid. The retirement of VPAID has been announced several times, including in 2017 and 2019. However, as of May 2021, VPAID is still widely used.  If VPAID could talk, it would surely use the Mark Twain quip, “The report... Continue reading »
by AdExchanger Guest Columnist // May 28th, 2021 //
»
Klarn DePalma, EVP of MNI Targeted Media
Politics And Pot Spur Growth At Meredith-Owned MNI Targeted Media

"The Sell Sider" is a column written for the sell side of the digital media community. Thanks to COVID, the old benchmarks no longer apply. Take grocery shopping, said Klarn DePalma, EVP of MNI Targeted Media, a division of Meredith Corporation that helps brands develop and activate digital media strategies. “Online shopping has fundamentally changed the... Continue reading »
by Allison Schiff // May 26th, 2021 //
»
Tanya Lee Vungle
These Apps Will Benefit The Most From Apple's Pending IDFA Changes

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Tanya Lee, GM EMEA, Vungle. Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they... Continue reading »
by AdExchanger Guest Columnist // May 21st, 2021 //
»
Rich Calkins OpenX
Prebid Is The Key To Unlocking The Cookieless Future For Publishers

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Rich Calkins, Director of Product Management for OpenX.  Publishers are right to be worried about the impact that third-party cookie deprecation in Chrome will have on their programmatic revenue. In 2019, Google ran a study... Continue reading »
by AdExchanger Guest Columnist // May 19th, 2021 //
»
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