What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
Topic
Technology
-
-
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product
Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.
-
AI Search Tools Face Monetization Crunch; And So Does Kids Content
There’s no magic bullet for AI search optimization; how kids’ media monetizes outside of YouTube; and hey, whatever happened to the TikTok ban?
-
Wall Street Wants To Know What The Programmatic Drama Is About
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
-
Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
-
Agentio Announces $40M In Series B Funding To Connect Brands With Relevant Creators
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
-
A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic
Google recently settled a class-action lawsuit by agreeing to create an off-switch for data sharing in bid requests. Huge deal, right? So why isn’t anyone talking about it?
-
Winning In The Privacy Biz; Monopoly Money
OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.
-
PODCAST: The Big StoryYearning For Earnings
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
-
Why CTV Belongs At The Center Of Every Omnichannel Strategy
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night.
Must Read
Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.
Turning The Comment Section Into A Gold Mine
Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.
Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.