WPP

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was […]

WPP may have a new CEO, but it still has the same old problems. During its Q2 earnings report Tuesday, the holding company posted its first quarter of growth in a year, with like-for-like revenues up 1.6% for the first half of 2018 and 2.4% for Q2 to $9.6 billion. But the company’s strongest region, […]

WPP is set to knight its new CEO. Multiple publications Tuesday reported that as early as next week, the holding company is set to name Wunderman and WPP Digital CEO Mark Read the firm’s second-ever chief executive, following the departure of founder and longtime leader Martin Sorrell in April. (Update: WPP confirmed Read’s ascension on […]

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read Favored To Run WPP Speculation has swirled for months about who will succeed Martin Sorrell as CEO of WPP, and we may finally have an answer. Mark Read, CEO of Wunderman and co-COO at WPP since Sorrell’s departure, has emerged as the top […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP In A China Shop WPP is exploring selling 20% of WPP China, its agency subsidiary in the market, to the Chinese media triumvirate of Tencent, Alibaba and China Media Capital Holdings, reports Sky News. The discussions are in the early stages, but WPP […]

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking this has been a brutal year for Facebook, given the long string of scandals and investigations the company has faced. But in some important ways, Facebook is humming along as smoothly as ever, according to […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…