the trade desk

Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.

Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.

These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs.

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trading Up “Investors had gotten away from an industry they used to love, but the fundamentals are still there when you consider what percent of global ad spend is bought programmatically today versus what will be programmatic five or 10 years from now.”  […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product.  When Mark Zuckerberg published the first Instagram Stories post in 2016, he avoided citing Snapchat, although the term “Stories” itself is a blatant ripoff. When YouTube and Instagram unashamedly […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update July 12. The Topics API is “slightly less creepy than storing every last behavioral detail about someone centrally,” Luke Regan, UK managing partner at performance […]

The BOMESI Collective, which includes 50 Black-owned publishers, is now integrated with Concert, Vox Media’s supply-side platform.

The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing its engineering team and expanding its presence in the US and Japan.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit.  Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]

ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic.

Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated … and to raise any red flags to regulators.

Twitter ad revenue is down, brand safety is MIA, and the product is breaking. As newly appointed CEO Linda Yaccarino starts her first week on the job, can she engineer a turnaround? Plus: the launch of The Trade Desk’s Kokai and Apple’s privacy manifest.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]

The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks.

In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.

Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.

CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.

A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that’s what appears to be happening.

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the IAB Tech Lab’s new video protocols, which create more specificity around the type of online video ads being bought, Adweek reports. The news worried some publishers who run low-quality videos, like easily ignored spots or […]

Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.

PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.

While an SSP’s primary function as the technological connection to advertising demand for publishers remains, the strategic value an SSP provides has changed. So it might be time for SSPs to abandon revenue sharing with publishers in favor of a software-as-a-service (SaaS) model.

Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools they use for other media channels.

On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Purity Test Independent ad tech companies – namely, The Trade Desk and Magnite – have taken their first awkward steps across the exchange with products that bridge directly to publishers (in TTD’s case) and right to agencies (in the case of Magnite).  This […]

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).