Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.
From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s next level and understanding why smart TVs enabled with ACR tech could transform TV measurement.
In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager for threat insights to see what progress the online ad industry has made when it comes to basic privacy and security measures.
Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.
Agencies get paid to spend time creating and planning things. So what happens when generative AI tech creates and plans things for them?
Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC.
The SSP category is facing some rough times. They’re either going bankrupt (EMX), undergoing layoffs (TripleLift, Magnite) or shuttering (Yahoo). Should we blame SPO?
The big one is here, as The Big Story examines the DOJ’s suit against Google for anticompetitive practices. Also: The IAB pulls no punches in its criticisms of Apple.
We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT.
Data privacy. Clean rooms. Measurement. Gaming. M&A. Which trends deserved the hype – and which ones didn’t – in 2022? We dig into some of the biggest topics of the year
