Thank you to all of our PROGRAMMATIC I/O attendees and sponsors including Title sponsors [x+1] and Google’s DoubleClick. Stay tuned for details on the next PROGRAMMATIC I/O in New York City on September 16.
Chartbeat recently announced that it has brought its “engaged time” metric to its growing web ad analytics offering. Chartbeat CEO Tony Haile and Product Manager Alex Carusillo discussed their company’s objectives in advertising and industry trends with AdExchanger… AdExchanger: Overall, where does the analysis of advertising fit in Chartbeat’s strategy? TONY HAILE: Our core has […]
Digital ad pros would like to ask for your help with “Madison Avenue Rebuilds Staten Island” (MARSI) taking place on April 16 at The Ainsworth in New York City. Join the Facebook page. Staten Island natives John Nitti of Zenith Optimedia, Mark Mannino of Amazon and Undertone’s Eric Franchi have taken up the cause of […]
With yesterday’s news that Yahoo had bought yet another mobile technology company, it’s no secret where Yahoo is going. Low mobile CPMs of today be damned. The Yahoo of tomorrow, and years from now, begins with the seeds of a mobile strategy. That seems to be the “top line” from Yahoo HQ and its CEO […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. The expression “the elephant in the room” feels rather fitting when considering barriers to display trading innovation. As digital marketers, we have many “elephants” — […]
Mozilla’s move to stop third-party cookie tracking in the latest version of its Firefox browser – echoing Apple’s Safari browser attributes – has attracted wide attention across the advertising industry. And no wonder – Mozilla’s Firefox has about a 23% share among consumers in the browser market. AdExchanger reached out to a selection of […]
That was quick! AdExchanger’s conference, PROGRAMMATIC I/O, is sold out for our April 8 San Francisco event which is focused on educating the marketer on The New Normal of Marketing – programmatic media. You can still get on the wait list for April 8 at www.programmatic.io. For attendees, the SF conference’s agenda is available and includes […]
Bubbling around and through the advertising ecosystem is what some have called “Big Data.” Is it demo data? Location data? Or data from that little mouseover you just did with the graphic appended to this post? – It seems like it’s any piece of data we can think of, no? Time for some ecosystem input! […]
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Microsoft Advertising’s Daniel Sheinberg, Senior Director, Display Marketplaces, presented “Reaching the Elusive Consumer in the Digital Age – it CAN be Done.” Microsoft is a Human Centered Automation conference sponsor.
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Klein, SVP of media services at MediaWhiz, an integrated digital media agency and part of the Hyper Marketing Inc. network. It’s easy to take a prominent stance against […]
