Reddit spent most of 2015 in a state of turmoil – executive shuffles and users in revolt over policy changes amid concerted and ongoing efforts to cut down on trolling and unsavory content. Reddit’s reputation: not necessarily the most brand-safe environment. That instability led to the return of Steve Huffman as CEO of Reddit last […]
At Allstate, the experience comes before the advertising. “You need to create value before you can market against that value – you can’t go out of sequence,” said Allstate CMO Sanjay Gupta. That’s especially true on mobile, which now accounts for 30-40% of Allstate’s online traffic. Allstate is responding to consumer behavior in kind with a […]
Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B commerce lead, but that’s pretty much what’s happening. “Just from a digital perspective, we’re a [roughly $7] billion agency,” Barr said. “When I tell that to people, they just stop and go, ‘Huh. […]
Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With the proliferation of companies in the rideshare space, we’ve [seen] huge demand for people to want to move around,” said Vishay Nihalani, senior product manager at Lyft. “It’s like a basic human need at this point.” […]
One way to monetize free-to-play games is to make reward videos feel like they’re part of the game. Since its founding in 2013, Helsinki-based mobile game developer Next Games has raised $18 million, released two games, expanded to 70 employees and emphasized creative ways to implement incentivized ads. In its game “Compass Point: West,” a […]
There’s a perception that large brands move too slowly to keep pace with consumers, especially as time spent on mobile continues its climb. But that’s not the case at Johnson & Johnson and it doesn’t have to be the case at other brands either, said Gail Horwood, J&J’s VP of worldwide digital strategy, speaking Tuesday […]
Cheetah Mobile is looking to lap up some brand dollars. On Tuesday, the Beijing-based mobile app publisher announced a hook-up that will integrate Kiip’s rewards platform into its suite of apps, including a number of its most popular offerings: antivirus apps Clean Master and CM Security, battery life extender Battery Doctor and mobile game Piano Tiles 2. […]
The debate over which will prevail – native apps or the mobile web – is moot. The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads. “We’re going to see less disparity between the mobile web […]
Berlin-based Fyber is on a tear. On Friday, Fyber, an SSP for mobile app developers, and its parent company RNTS Media announced that they’ve acquired mobile ad network Heyzap for as much as $45 million. RNTS Media will pay $20 million in cash upfront, with an additional $25 million in cash and shares available down the […]
Attracting mobile users is pricy. Attracting the right mobile users is even pricier. Cost per install in September was $1.53 on iOS and $1.88 on Android, a 24% and 87% YoY increase, respectively, according to the most recent data from Fiksu. The cost to acquire a loyal user, defined as someone who opens an app […]
