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»Allstate

Angie’s List Deploys A DMP And Supercharges Its CRM Data

Keary Phillips spearheaded the tech stack behind Allstate’s programmatic in-house strategy. Now he’s at it again at Angie’s List – the digital reviews site for local service providers he joined as senior director of digital marketing last August. Although Angie’s List was founded in the mid-’90s during the peak of web 1.0 portals, ironically it... Continue reading »
by Kelly Liyakasa // May 31st, 2017 //
»
The Top Ten Programmatic Advertisers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the... Continue reading »
by AdExchanger // March 20th, 2017 //
»
Customer Experience Drives Allstate’s Mobile Strategy

At Allstate, the experience comes before the advertising. “You need to create value before you can market against that value – you can’t go out of sequence,” said Allstate CMO Sanjay Gupta. That’s especially true on mobile, which now accounts for 30-40% of Allstate’s online traffic. Allstate is responding to consumer behavior in kind with a... Continue reading »
by Allison Schiff // September 30th, 2016 //
»
Allstate: Marketing Becoming About Small ‘Touches’ Backed By Technology

Brand marketers are shifting from outbound, push-based approaches to creating recurring engagement, fueled by data and technology. This was a key trend at the IBM Smarter Commerce Summit in Tampa Wednesday, where marketers from Allstate, Intercontinental Hotels and David’s Bridal spoke about their respective brands’ journeys from push to pull marketing. Allstate Sanjay Gupta, EVP... Continue reading »
by Kelly Liyakasa // May 15th, 2014 //
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