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»cohort analysis

It's A Post-Install World, Advertisers Need To Pay To Live In It

Attracting mobile users is pricy. Attracting the right mobile users is even pricier. Cost per install in September was $1.53 on iOS and $1.88 on Android, a 24% and 87% YoY increase, respectively, according to the most recent data from Fiksu. The cost to acquire a loyal user, defined as someone who opens an app... Continue reading »
by Allison Schiff // November 10th, 2015 //
»
 

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