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»cohort analysis

Cohorts “is where the future is headed, at some level, in terms of targeting,” says Chetna Bindra, Google’s senior product manager for user trust, privacy and transparency.
Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party... Continue reading »

by Allison Schiff // October 21st, 2020 //
»
It's A Post-Install World, Advertisers Need To Pay To Live In It

Attracting mobile users is pricy. Attracting the right mobile users is even pricier. Cost per install in September was $1.53 on iOS and $1.88 on Android, a 24% and 87% YoY increase, respectively, according to the most recent data from Fiksu. The cost to acquire a loyal user, defined as someone who opens an app... Continue reading »

by Allison Schiff // November 10th, 2015 //
»
 

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