This week on the Big Story, we look at trust in the market as cataloged by LUMA Partners, and the antitrust case against Facebook, Google, Apple and Amazon, as cataloged by a House Judiciary subcommittee. LUMA VP Conor McKenna swings by to lead us through Q3 M&A activity in a wide-ranging conversation that looks at […]
Facebook will formally prohibit political advertising when the polls close on election night, Nov. 3, with no word on when it will resume accepting political ads. The ban will last for at least a week and could continue longer depending on the situation. President Trump has refused to commit to a peaceful transfer of power […]
by Ryan Joe and Allison Schiff “To put it simply, companies that once were scrappy, underdog startups that challenged the status quo have become the kinds of monopolies we last saw in the era of oil barons and railroad tycoons.” In a 449-page report released Tuesday, the House Judiciary subcommittee on antitrust criticized the business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Break Breaking off Instagram and WhatsApp from Facebook would cost the social media giant billions of dollars, ruin users’ experience and erode security, the company argued in a document prepared by Facebook lawyers. With the House Antitrust Subcommittee expected to unveil the findings of its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Achy Breaky Tech Democrats are poised to call for a breakup of big tech, according to The Wall Street Journal. Following a 15-month investigation into Google, Apple, Amazon and Facebook, the House Antitrust Subcommittee will soon drop a report that committee chair David Cicilline, D-RI, indicates […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg […]
An investigative report from the UK’s Channel Four News team on Monday accused the 2016 Trump election campaign of actively trying to suppress the Black vote. The expose claims that Trump’s digital team targeted negative ads about Hillary Clinton at 3.5 million Black American voters in battleground states with the hope that they wouldn’t show […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Hurting If TikTok were to be banned for two months, as many as half of its users in the United States might never come back. If the ban continued for six months, around 90% of its US users would be gone forever. That’s according to Vanessa […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Okays TikTok-Oracle Deal Looks like TikTok will stay operational in the United States. On Saturday, President Donald Trump said he supported a deal in principle between TikTok and Oracle, Reuters reported. Under the deal, TikTok will be based in the United States – “possibly in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OMG A ‘Trusted Tech Partnership’ OMG OMG OMG For the first time in all recorded history, people went bats over a “trusted technology partnership.” That’s because the partnership is between Oracle and TikTok owner ByteDance. And maybe that means Oracle will buy TikTok, now that Microsoft […]
In light of Apple’s decision to delay enforcement of its opt-in feature in iOS 14, Facebook will keep on collecting the IDFA – for now at least. Facebook had planned to stop gathering the IDFA for iOS 14 devices across its own apps and via third-party apps through the Audience Network. But “given Apple’s delayed implementation […]
The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO of IAB, he also inherits that same […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Party’s Over The third-party data party is over in Europe – for Oracle, at least. Ronan Shields reports at Adweek that Oracle Data Cloud will stop offering third-party data targeting services in Europe as of Sept. 15. ODC reps began contacting partners to alert them to […]
In February 2021, Facebook will start limiting how many ads a page can run at any given time. Facebook is making the announcement now so that developers have more than enough time to prepare for the change, said Graham Mudd, Facebook’s VP of product marketing for ads. The change will roll out between February and […]
Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort to suppress misinformation. The platform will also flag posts that come from candidates either claiming victory before the official results are finalized or trying to dispute the outcome. Facebook has already restricted the ability to […]
Marketing Moola The world is in an economic tailspin and traditional media doesn’t know which way is up – but big brands are still paying big bucks for marketing talent. Business Insider dug into disclosure data from the US Office of Foreign Labor Certification to find out how much large brands across CPG, apparel, fast […]
Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday, […]
After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here’s the full text: ******************** Today (August 26, 2020), we are providing details about our approach […]
The ad tech industry is innovative, resourceful, agile – and so full of BS that it’s become a meme. Ad tech vendors often boast about their scale, claim that their solutions have HAL 9000-level AI and gloss over the difference between correlation and causation. In some cases, they’re purposely trying to obfuscate and overcomplicate what they […]
Psst, Buy TikTok Why the heck would Oracle want to buy TikTok? Maybe because Sequoia Capital and General Atlantic are whispering in its ear, The Wall Street Journal reports. As major investors in TikTok parent ByteDance, both are highly motivated to maneuver their way into a deal percolating to acquire TikTok’s US operations. Microsoft, a […]
Trump Whisperer Facebook CEO Mark Zuckerberg has been stoking fears among President Trump and other government officials over the threat posed by Chinese tech companies – specifically, TikTok – on American citizens and businesses. Since October of last year, Zuckerberg has made the case that Chinese tech companies threaten American technology dominance, and the government […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Tea Party Publishers are joining Epic’s epic fight against Apple’s app store fees. Digital Content Next (DCN), a publisher trade group, wrote a letter to Apple CEO Tim Cook last week asking what it would take for its members to get better […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts, […]
Facebook launched a new feature on Friday that will allow small businesses to promote, host and monetize live online events on its platform – and took aim at Apple in the process. The paid online events feature, which will initially be available in the United States and 19 other countries, enables anyone with a monetizable […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agency Woes Dentsu is yet another agency group that didn’t have a pretty Q2, as organic revenues declined 17.3% to $166 million. International arm Dentsu Aegis Network dragged down the group as organic revenue declined 20% to $100 million, compared to a 12% drop […]
This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it […]
The official advertising boycott against Facebook may be over, but the same can’t be said for hate speech on the platform. Facebook took down 22.5 million posts in the second quarter alone for violating its policies against hate speech, which is more than double the 9.6 million pieces of hateful content Facebook removed last quarter, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the TikTok saga, Trump said Microsoft can pursue an acquisition of the app – granted that the US Treasury Department receives “a lot of money” for the deal. It’s unclear how the government would get paid, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A lot of people in the ad industry probably don’t know exactly what Google’s […]
Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that Apple’s IDFA changes coming in iOS 14 could “prove to be a challenging headwind.” “We’re still trying to understand what these changes will look like and how they impact us and the rest of the […]
