Omnicom is going “all in” with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the platform consolidation is a deal with Aggregate Knowledge, a DMP recently acquired by Neustar for $119 million. Like many agencies, Omnicom already supported DMP functionality, but […]
Last month, BlueKai signed a deal to build a data management platform for MLB Advanced Media, the interactive business division of Major League Baseball, designed to connect the company’s 30 team websites for advertisers. MLBAM was the fifth publisher BlueKai has added to its client list this year. CEO Omar Tawakol tells AdExchanger that while […]
Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By […]
The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a DMP should be and whether marketers are realizing the category’s potential, we asked three agency execs this question: “Where is the real […]
Media intelligence platform Aggregate Knowledge (AK) recently recently partnered with IBM to plug the AK platform into the IBM Digital Data Exchange. See the release. CEO Dave Jakubowski sees an overarching theme of “interoperability” in the deal as he says IBM marketer clients will be able to unlock what is going on with their website […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Tawakol, CEO of BlueKai. Pricing a shared asset like data can be counterintuitive. Data is a non-rival good, like a toll road. Even though people expect to pay for and […]
Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage data. […]
It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]
One particular area of hope for Yahoo has been its acquisition of data management platform interclick, for which it paid $270 million November 2011. But the financial boost it provided was deemed “disappointing” by CFO Tim Morse during the company’s Q2 earnings call last week. AdExchanger spoke with Peter Foster, Genome’s GM, on the integration of Yahoo’s data […]
Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers’ and agencies’ growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for […]
