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»interclick

Rocket Fuel's S-1: A Closer Look At IPO-Bound Ad Network's Financials

It's a frenzied IPO season in the ad tech space. Despite the tepid reaction of investors to public offerings by Tremor and YuMe, companies like Rocket Fuel aren't showing signs of cold feet. True, it helps to have a set of impressive financials, which Rocket Fuel submitted to the SEC last week. The Redwood City,... Continue reading »
by David Kaplan // August 20th, 2013 //
»
Yahoo's Foster: Despite Earnings Talk, Advertisers Are Not Disappointed In Genome

One particular area of hope for Yahoo has been its acquisition of data management platform interclick, for which it paid $270 million November 2011. But the financial boost it provided was deemed “disappointing” by CFO Tim Morse  during the company’s Q2 earnings call last week. AdExchanger spoke with Peter Foster, Genome’s GM, on the integration of Yahoo’s data... Continue reading »
by David Kaplan // July 24th, 2012 //
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Divining The Optimal Marketer Outcome With Audience Targeting

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions... Continue reading »
by AdExchanger // May 16th, 2012 //
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interclick CEO Michael Katz On Being A Yahoo!

Michael Katz is CEO of interclick, an online advertising technology company that was acquired yesterday by Yahoo!. Read the release. Katz shared a few thoughts on the transaction with AdExchanger.com. AdExchanger.com: Why sell now? MK: This is about accelerating our roadmap. We believe in the tremendous opportunity to benefit from each other's core strengths. For... Continue reading »
by AdExchanger // November 1st, 2011 //
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GCA Savvian's Fletcher Says Deals Are About Fit Not Price

Steve Fletcher, managing director at boutique investment bank GCA Savvian, helped broker the Yahoo!/interclick deal and was lead financial adviser to interclick. Fletcher discussed the transaction and its particulars. AdExchanger.com: What are some of the key challenges of bringing together two public companies like Yahoo! and interclick? SF: It’s always difficult to combine two public... Continue reading »
by AdExchanger // November 1st, 2011 //
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Yahoo! to Acquire interclick

PRESS RELEASE
by AdExchanger // November 1st, 2011 //
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Ad Tech Hockey Stick: Interclick CEO Katz On Company Growth

On Wednesday, online advertising company interclick announced its 2010 financial results as the company's revenues grew over 80% to $103 million for the year on net income of $4.1 million. Furthermore, according to a press release, "The Company estimates 2011 revenue and EBITDA will be approximately $140 million and $19 million, growing year-over-year by 38%... Continue reading »
by AdExchanger // February 25th, 2011 //
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Interclick's Katz Discusses Ad Network's 84% Year-Over-Year Revenue Growth

Interclick reported on Tuesday a record Q3 2010 and announced that founder/president Michael Katz will assume the CEO title. Highlights from the earnings release include 84% year-over-year revenue growth and a 68% increase in gross profit to $12.2 million. Read the earnings release (PDF). Reuters reports that the company is expecting Q4 to be even... Continue reading »
by AdExchanger // November 5th, 2010 //
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Katz Reviews New Release Of InterCLICK's Audience Targeting Platform, Says DSPs Are Failing As A Whole

Ad network InterCLICK announced last week the "second production version" of the company's audience targeting platform known as Open Segment Manager (OSM). According to the release, "OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns' objectives." Read more. InterCLICK president Michael Katz discussed the product release... Continue reading »
by AdExchanger // May 2nd, 2010 //
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Reinventing the Wheel (To Run Yourself Over)

"Networking" is a column focused on the evolving roles of networks in online advertising. Today's column is written by Michael Katz, President, InterCLICK. Ok, I admit I didn't come up with the phrase and I hate to be the bearer of bad news but (the top 25) networks aren't going away anytime soon. Recently there... Continue reading »
by Ad Traders // February 12th, 2010 //
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